Your SERP (Search Engine Results Page) is greatly enhanced by your most recent activity online. But, your Search Engine Results Page (SERP) is lagging and you don’t understand why!
Let’s break it down.
While you might be putting a lot of effort into traditional marketing, you must also incorporate equal effort into online content posting, and on a regular basis, as part of your marketing plan.
If like many small business owners, you are still a bit in a fog determining the influence social media has on your search engine results. Websites aren’t the only influencers for search results. Yes, websites are still very, very important, but virtually any online source of fresh content is always given Google preference.
Since the monetary investment in content marketing is your valuable time, consider scheduling your content creation time at when you are most alert. Don’t save the end of the day for creative work. Start when you are fresh so as not to waste time struggling to muster the energy and focus necessary to create good content, or else you’ll have to settle for content for the sake of content.
To understand the impact content has on your social business accounts and pages followers, have you thought about how much impact content has on you?
Consider your personal social media habits. Notice your own interactions with the business pages you follow. What makes you like, comment, share, or RT their updates? Notice that your engagement with business pages increases their visibility on your news feeds. What kind of posts attract you to their posts? Critique their content, their use of images, the posting frequency. Fresh and frequent posting works!
How often have you have done a general search on any business to find ads and results based on your location? Kinda creepy as some might say, but Google is expert at location based search results because they understand that relevance is key to user-friendliness. They want to provide the best possible search results for their search audience. Now consider the following.
Try this little experiment.
Search Google “hardware stores near me.” Now closely review the results.
NOW, Google “[your industry niche] near me.” Hopefully your business’s SERP is on the first page. Whatever the results, take a good look at how and where you are positioned and in what form.
Have you noticed when you Google a favorite popular business or service you follow on social. If they are active online socially, you will see included in their search results some of their most recent social posts.
Because Google’s main search strategy is the hunt for fresh content – from just about anywhere and everywhere online.
Local Online Review sites
…any and all online locations relevant to your business niche!
Let me repeat: Your SERP (Search Engine Results Page) is greatly enhanced by your most recent activity online. So, common sense should tell you the following:
- Website content should have fresh content added on a regular basis.
- Social media content should be frequent and attractive to your target demographic to increase optimal engagement.
- Local Search Listings pages must have consistent and accurate business information.
- Fresh Content in the form of blogs, written posts, comments, reviews, responses in group discussions, and any other original content placed online will be hungrily devoured by search bots.
And…you must update your website template. If your website is not mobile responsive, Google bots won’t like it. In other words, your SERP will suffer. (As of April of 2015, mobile responsiveness became part of the ranking signals.)
Let me clarify. NOT mobile friendly, mobile responsive. SmartPhone and tablet users are not patient with the need to zoom in and out or scroll. A mobile responsive site responds to whatever device it is viewed on. Viewers will often ditch a site if have to work to read it as many older sites are prone to do. Chances are if your site was created in the last couple of years, you have an option to turn on the mobile responsive feature. If not, change to a modern template. Now.
Google prides itself on providing the best user experience, therefore, Google gives preference to mobile responsive design in websites.
Get to work and count your blessings the search bots don’t rank for spelling and grammar!
Comments are closed.