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Small Business Stories – An Introduction

Small Business Stories – An Introduction Small Business Stories – An Introduction

Small Business Stories – An Introduction

Blog, leadership, management, marketing, restaurant, retail, small businessComments Off on Small Business Stories – An Introduction

Small businesses begin with stories. Small Businesses root in an idea, an inspiration, an event, a need – which leads to a story.  This post is an introduction to a new direction of blog posting I’m calling SMB Stories. Stories of the passions driving everyday people to become small business owners. I want to tell small business […]

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3 Ways You’re Sabotaging Your Email Marketing

3 Ways You’re Sabotaging Your Email Marketing 3 Ways You’re Sabotaging Your Email Marketing

3 Ways You’re Sabotaging Your Email Marketing

Blog, Email Marketing, marketing, non-profit, retail, small business, Social Media, TechnologyComments Off on 3 Ways You’re Sabotaging Your Email Marketing

For the best email marketing results, don’t sabotage your own efforts. All too often, I catch small business owners who simply aren’t aware of how they can be their own worst enemy in email marketing.  Everyone is short on time, but some of these errors are just too easy to correct with just a little […]

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Keys to Niche-Driven Small Business Marketing

Keys to Niche-Driven Small Business Marketing Keys to Niche-Driven Small Business Marketing

Keys to Niche-Driven Small Business Marketing

Blog, Email Marketing, marketing, restaurant, retail, small business, WebsiteComments Off on Keys to Niche-Driven Small Business Marketing

Ah, what a delight to visit an old fashioned town square! North Georgia has dozens of old town squares perfect for niche-driven businesses. Recently, my family and I had the itch to enjoy our local Roswell, GA historic district filled with popular eclectic shops and restaurants.  The spring pollen was low and weather forecast was […]

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IMAGE Quote "Google only loves you when everyone else loves you first." W. Piersall

How Fresh Content Improves Your SERP

How Fresh Content Improves Your SERP How Fresh Content Improves Your SERP

How Fresh Content Improves Your SERP

Blog, marketing, search, small business, Social Media, TechnologyComments Off on How Fresh Content Improves Your SERP

Your SERP (Search Engine Results Page) is greatly enhanced by your most recent activity online. But, your Search Engine Results Page (SERP) is lagging and you don’t understand why! Let’s break it down. While you might be putting a lot of effort into traditional marketing, you must also incorporate equal effort into online content posting, and […]

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Engagement and Why Your Facebook Page Isn’t Getting Any

Engagement and Why Your Facebook Page Isn’t Getting Any Engagement and Why Your Facebook Page Isn’t Getting Any

Engagement and Why Your Facebook Page Isn’t Getting Any

marketing, small business, Social Media, TechnologyComments Off on Engagement and Why Your Facebook Page Isn’t Getting Any

Why aren’t your engagements stats better? Please don’t say it’s because you don’t understand engagement! If that were true, you’d have a heck of a time having any type of relationship with your customers and clients. You engage with them daily. Now you just need to translate these skills to social media. Engagement is gold […]

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Branding is More Important than Creativity

Branding is More Important than Creativity Branding is More Important than Creativity

Branding is More Important than Creativity

Blog, marketing, small businessComments Off on Branding is More Important than Creativity

Branding: The process involved in creating a unique name and image for a product in the consumers’ mind … (businessdictionary.com) So, I took a photo of this business van in transit the other day. Can you see how a business can get carried away with messaging and graphics? First, look at it for just a few seconds. […]

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