IMAGE Young man with SmartPhone

3 Ways You’re Sabotaging Your Email Marketing

3 Ways You’re Sabotaging Your Email Marketing 3 Ways You’re Sabotaging Your Email Marketing

3 Ways You’re Sabotaging Your Email Marketing

Blog, Email Marketing, marketing, non-profit, retail, small business, Social Media, TechnologyComments Off on 3 Ways You’re Sabotaging Your Email Marketing

For the best email marketing results, don’t sabotage your own efforts. All too often, I catch small business owners who simply aren’t aware of how they can be their own worst enemy in email marketing.  Everyone is short on time, but some of these errors are just too easy to correct with just a little […]

Read More...

IMAGE_Stock_ .25 street shops tim-gouw-17262

Keys to Niche-Driven Small Business Marketing

Keys to Niche-Driven Small Business Marketing Keys to Niche-Driven Small Business Marketing

Keys to Niche-Driven Small Business Marketing

Blog, Email Marketing, marketing, restaurant, retail, small business, WebsiteComments Off on Keys to Niche-Driven Small Business Marketing

Ah, what a delight to visit an old fashioned town square! North Georgia has dozens of old town squares perfect for niche-driven businesses. Recently, my family and I had the itch to enjoy our local Roswell, GA historic district filled with popular eclectic shops and restaurants.  The spring pollen was low and weather forecast was […]

Read More...

Image quote by Alice Roosevelt Longworth Fill what's empty. Empty what's full. Scratch where it itches.

Social Media: The Infinite and Overwhelming Possibilities

Social Media: The Infinite and Overwhelming Possibilities Social Media: The Infinite and Overwhelming Possibilities

Social Media: The Infinite and Overwhelming Possibilities

Raise your hand if you think you understand Social Media Marketing. I would venture most of you took a pause to consider the following in regard to your use of Social Media. For business or for personal use? To what extent? Which platforms? In respect to advertising? Define understand… In other words, it’s tough to address […]

Read More...

Hyperlink vs. Unlinked

Hyperlinks: Your Golden Avenues to Online Destinations

Hyperlinks: Your Golden Avenues to Online Destinations Hyperlinks: Your Golden Avenues to Online Destinations

Hyperlinks: Your Golden Avenues to Online Destinations

If you publish content without hyperlinks to your online content, you aren’t taking advantage of connecting your visitors with your brand and its messaging. Consider how frequently you click on a hyperlink or an image while viewing online content. It is almost subconscious. We become intent on the message, but are open to learn more. Hyperlinks provide your readers […]

Read More...

IMAGE_Brace Yourselves

Brace Yourselves, the Holidays are Coming

Brace Yourselves, the Holidays are Coming Brace Yourselves, the Holidays are Coming

Brace Yourselves, the Holidays are Coming

Fall and Winter Seasons bring Labor Day, Yom Kippur, Columbus Day, Halloween, Veterans Day, Thanksgiving, and more… so what? It’s not too soon to talk about the holidays and we’re talking about the power of Holidays as a BIG marketing plus for your small business growth. Rethink your holiday strategies Sometimes when I talk to new prospects […]

Read More...

Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

The weary, bag laden, and soon impatient non-shopper leaves to shop elsewhere or coaxes the rest of the groups to leave. It’s a lose-lose for you and your shoppers. So, why encourage the non-shopper to become grumpy and negatively influence your happy shoppers?

Read More...