Social Media – Small Business Smart Marketing

4 Reasons for Networking Locally

04/28/201804/28/2018Blog, leadership, small business, Social Mediabusiness, connection, Small business, small business owners, Social Media, success

What is the benefit of networking for your small business? Well, if you aren’t networking, you can’t know, can you? I was stubborn. I tried several networking groups, but none struck a cord with me Read More

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Can Small Business Trust Facebook to Keep Users?

03/30/2018Blog, marketing, small business, Social MediaCambridge Analytica, Facebook, Internet Marketing, Mark Zuckerburg, Marketing, privacy, Small business, small business marketing, small business owners, Social Media, technology, time management

Small business owners have expressed to me their concerns over the recent news of the data breach. They are rightly worried their advertising audience is deleting their profiles. From a Harvard Student’s dorm room in Read More

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3 Ways to Encourage Written Reviews from Customers

02/27/2018retail, review, small business, Social Mediabusiness, customer loyalty, customer service, Facebook, Google, online listings management, ratings, retail, review, review platform, Small business, Yext

We live and breathe by our business reviews. So, you’ve made it a habit to ask your small business or retail customers to go to Google, Yext, Facebook, etc. to post reviews. Then, you discover Read More

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5 Keys to Posting for Better Engagement

12/07/2017Blog, digital marketing, Email Marketing, marketing, non-profit, retail, sales, small business, Social MediaContent, Marketing, Non-Profit, retail, Small business, small business owners, Social Media, success

Good content is key to good engagement. Small business owners need to learn and use best practices to write results driven marketing and product copy (i.e., a big part of content marketing). Why? Because if Read More

3 Ways You’re Sabotaging Your Email Marketing

05/21/2017Blog, Email Marketing, marketing, non-profit, retail, small business, Social Media, Technologybranding, Digital marketing, Email marketing, entrepreneur, hackers, recognition, Small business, Social Media, Spam, success, technology

For the best email marketing results, don’t sabotage your own efforts. All too often, I catch small business owners who simply aren’t aware of how they can be their own worst enemy in email marketing. Read More

IMAGE Quote "Google only loves you when everyone else loves you first." W. Piersall

How Fresh Content Improves Your SERP

03/31/2017Blog, marketing, search, small business, Social Media, TechnologyContent, Facebook, Google, LinkedIn, Marketing, search, SERP, Small business, Social Media, technology, twitter

Your SERP (Search Engine Results Page) is greatly enhanced by your most recent activity online. But, your Search Engine Results Page (SERP) is lagging and you don’t understand why! Let’s break it down. While you Read More