small business

3 No-Fail Ways to Collect Email Addresses

09/03/201109/24/2016management, marketing, non-profit, small business, Social Mediabusiness, Constant Contact, customer loyalty, E-mail, E-mail spam, Electronic mailing list, Email address, Email marketing, Email Spam, Facebook, Forrester Research, Marketing, Newsletter, Small business, Social Media, success

There’s no need to fear asking your customers, clients and contacts for their email addresses! Practice using these 3 ways to acquire new email addresses for your email marketing.

5 ways to Raise Your Email Open-Rate

09/01/2011management, marketing, non-profit, small businessbusiness, Communications, connection, customer loyalty, customer service, Email address, Email marketing, entrepreneur, Great Comet, Marketing, New York City, Newsletter, retail, Shopping, Subscription business model, success, Washington DC

5 common emotional needs of your customers to help get your email opened…

The Secret to Keeping Customers is Keeping in Touch

07/21/201109/24/2016Email Marketing, management, marketing, non-profit, small business, Social Mediabusiness, Constant Contact, customer service, Email marketing, Facebook, Google, Mailchimp, Marketing, retail, ROI, Sales, Small business, Social Media, twitter

… small businesses and retailers began to recognize the fail of focusing on attracting new customers without maintaining contact with existing customers.

5 Ways to Stop Paying Sales Staff to Stand Around!

06/23/2011Blog, leadership, management, marketing, retail, small business, Social Mediabusiness, customer loyalty, customer service, Education and Training, Insurance, management, morale, Office Depot, productivity, recognition, retail, Sales, Shopping, Small business, success, time management

It makes me NUTS when I walk into a store and see employees just standing around, arms folded, slouched posture, looking oh, so bored… WHEN THEY COULD BE…

Find the Customer’s Need, Then Find a Way to Fulfill it to Make the Sale.

06/08/2011Blog, management, marketing, retail, small business, Social MediaAutomobile salesperson, business, Buyer, Client (computing), Communications, connection, Consulting, Consumer Goods and Services, customer service, Education and Training, Emotion, Fad, Limited liability company, Marketing, Product (business), recognition, retail, Sales, Salesforce.com, Shopping, Simon Sinek, skinny jeans, Website

“DETERMINE THE WHY” AND YOU’LL ALWAYS MAKE THE SALE. You don’t have to fill that need with the product they asked for. You just have to fill the need.

Dancing with the customers

05/10/2011Blog, leadership, management, small businessArt, Arthur Murray, Ballroom, boomers, customer loyalty, customer service, Dance, Dance move, Dance studio, Dancing with the Stars, Hines Ward, Kirstie Alley, Maksim Chmerkovskiy, Monday, retail, Sales, Shopping

If you’ve ever watched Dancing with the Stars, you know that both dancers can’t lead at the same time! Read why this is the most important concept in sales as well.