small business owners

If You Can Sell, You Can Market.-

If You Can Sell, You Can Market.-

What does customer service have to do with marketing?

Just everything! Traditional marketing ads get your attention how?
They address a need.
They peak curiosity.
They elicit an emotional response.
So, what is marketing, really?

jill-abrahmson-wake-forest-hed-2014

Being an Entrepreneur Means Showing What You are Made Of

Today, Jill Abramson, former Executive Editor of the New York Times, gave the commencement speech at Wake Forest University. Quite appropriately, Wake Forest requested she speak on resilience. Her controversial firing from the NYT . . .