404.295.7755
hania@smbsmartmarketing.com
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Sales

Find the Customer’s Need, Then Find a Way to Fulfill it to Make the Sale.

06/08/2011Blog, management, marketing, retail, small business, Social MediaAutomobile salesperson, business, Buyer, Client (computing), Communications, connection, Consulting, Consumer Goods and Services, customer service, Education and Training, Emotion, Fad, Limited liability company, Marketing, Product (business), recognition, retail, Sales, Salesforce.com, Shopping, Simon Sinek, skinny jeans, Website

“DETERMINE THE WHY” AND YOU’LL ALWAYS MAKE THE SALE. You don’t have to fill that need with the product they asked for. You just have to fill the need.

Dancing with the customers

05/10/2011Blog, leadership, management, small businessArt, Arthur Murray, Ballroom, boomers, customer loyalty, customer service, Dance, Dance move, Dance studio, Dancing with the Stars, Hines Ward, Kirstie Alley, Maksim Chmerkovskiy, Monday, retail, Sales, Shopping

If you’ve ever watched Dancing with the Stars, you know that both dancers can’t lead at the same time! Read why this is the most important concept in sales as well.

How to Motivate Your Staff and Increase Sales

04/14/2011leadership, managementbusiness, Company, Creativity, Education and Training, Human resources, management, Mikhail Baryshnikov, morale, Motivation, Performance, Public relations, Reinforcement, Sales, Sales management

“I do not try to dance better than anyone else. I only try to dance better than myself.” ~ Mikhail Baryshnikov. If only your staff was so well self-motivated! But most employees seem to fall under the influence of …

Warning! Sidewalk sales can kill customer relationship building

04/05/2011marketingbusiness, Canada, customer loyalty, customer service, Discount store, Doubting Thomas, Education and Training, Employer Identification Number, entrepreneur, Merchandising, Public relations, retail, Sales, Salvation Army, Shopping, Small business, Visual merchandising, Wikipedia

Don’t sacrifice prime real estate and loyal customers with repeat sale” merchandise! Do this test in your store and learn which “sale psychology” works for you!

“Next in line, please” could thwart sales opportunities

03/15/2011Blog, management, marketing, small businessbusiness, Cashier, Consumer behaviour, Coupon, customer service, Education and Training, IPhone, Job description, Merchandising, Product (business), Queue area, retail, Sales, Small business, success, Training

Have you unconsciously trained your staff to be blind to sales opportunities? Job description restrictions may be thwarting your staff’s ability to sell more.

Top 10 Reasons Your Staff is Blaming YOU for Their Lack of Performance

02/24/2011leadership, management, retail, small businessbusiness, Complaint, customer service, Education and Training, franchisees, franchises, Internet forum, Lunch, Performance, retail, Sales, Salesforce.com, Small business, TechCrunch

It is very easy for staff to blame poor performance on a lack of tools and means to perform. If you are operating an efficient and well functioning business, your staff (and you) won’t have those excuses to fall back on when you ask them to justify less than acceptable sales results.