Find the Customer’s Need, Then Find a Way to Fulfill it to Make the Sale.
“DETERMINE THE WHY” AND YOU’LL ALWAYS MAKE THE SALE. You don’t have to fill that need with the product they asked for. You just have to fill the need.
Small Business Smart Marketing
A Comprehensive Approach to Small Business Marketing
“DETERMINE THE WHY” AND YOU’LL ALWAYS MAKE THE SALE. You don’t have to fill that need with the product they asked for. You just have to fill the need.
Have you unconsciously trained your staff to be blind to sales opportunities? Job description restrictions may be thwarting your staff’s ability to sell more.
Selling is more about value. What’s in it for your customer?