404.295.7755
hania@smbsmartmarketing.com
3162 Johnson Ferry Rd. #331, Marietta, GA 30062

Education and Training

Can customers tell the difference between great customer service and just a liberal return policy?

06/21/2011managementAbraham Lincoln, business, customer service, Education and Training, Lands' End, Neiman Marcus, Nordstrom, retail, Returning, Social Media, twitter

No questions asked, but are the customer’s questions answered? Return policies are important to your customers, but understand the differences between policies and service.

How Birthday Cakes are a necessity for morale in this economy

06/14/2011leadership, managementbirthday, Birthday cake, Cheesecake Factory, Chief executive officer, Christmas, Economics, Education and Training, Facebook, Layoff, management, morale, People, recognition, retail, success, Working class, YouTube

Surprisingly and sadly, many employers have declared the economy has forced brutal budget cuts that won’t allow them to continue office celebrations and so they have…

Find the Customer’s Need, Then Find a Way to Fulfill it to Make the Sale.

06/08/2011Blog, management, marketing, retail, small business, Social MediaAutomobile salesperson, business, Buyer, Client (computing), Communications, connection, Consulting, Consumer Goods and Services, customer service, Education and Training, Emotion, Fad, Limited liability company, Marketing, Product (business), recognition, retail, Sales, Salesforce.com, Shopping, Simon Sinek, skinny jeans, Website

“DETERMINE THE WHY” AND YOU’LL ALWAYS MAKE THE SALE. You don’t have to fill that need with the product they asked for. You just have to fill the need.

How to Motivate Your Staff and Increase Sales

04/14/2011leadership, managementbusiness, Company, Creativity, Education and Training, Human resources, management, Mikhail Baryshnikov, morale, Motivation, Performance, Public relations, Reinforcement, Sales, Sales management

“I do not try to dance better than anyone else. I only try to dance better than myself.” ~ Mikhail Baryshnikov. If only your staff was so well self-motivated! But most employees seem to fall under the influence of …

Warning! Sidewalk sales can kill customer relationship building

04/05/2011marketingbusiness, Canada, customer loyalty, customer service, Discount store, Doubting Thomas, Education and Training, Employer Identification Number, entrepreneur, Merchandising, Public relations, retail, Sales, Salvation Army, Shopping, Small business, Visual merchandising, Wikipedia

Don’t sacrifice prime real estate and loyal customers with repeat sale” merchandise! Do this test in your store and learn which “sale psychology” works for you!

“Next in line, please” could thwart sales opportunities

03/15/2011Blog, management, marketing, small businessbusiness, Cashier, Consumer behaviour, Coupon, customer service, Education and Training, IPhone, Job description, Merchandising, Product (business), Queue area, retail, Sales, Small business, success, Training

Have you unconsciously trained your staff to be blind to sales opportunities? Job description restrictions may be thwarting your staff’s ability to sell more.