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Communications

5 ways to Raise Your Email Open-Rate

09/01/2011management, marketing, non-profit, small businessbusiness, Communications, connection, customer loyalty, customer service, Email address, Email marketing, entrepreneur, Great Comet, Marketing, New York City, Newsletter, retail, Shopping, Subscription business model, success, Washington DC

5 common emotional needs of your customers to help get your email opened…

Find the Customer’s Need, Then Find a Way to Fulfill it to Make the Sale.

06/08/2011Blog, management, marketing, retail, small business, Social MediaAutomobile salesperson, business, Buyer, Client (computing), Communications, connection, Consulting, Consumer Goods and Services, customer service, Education and Training, Emotion, Fad, Limited liability company, Marketing, Product (business), recognition, retail, Sales, Salesforce.com, Shopping, Simon Sinek, skinny jeans, Website

“DETERMINE THE WHY” AND YOU’LL ALWAYS MAKE THE SALE. You don’t have to fill that need with the product they asked for. You just have to fill the need.

You Can’t Sell Perfume in an Ugly Bottle

03/30/2011marketingAroma compound, Big Game, Bunion, Communications, entrepreneur, focus, Foot, fragrance, Hallux, Health, Masculinity, note, Odor, Pain, Pain management, Perfume, retail, Scarlett O'Hara, Shoe, Shopping, Small business, Tim Allen, Valentine Day

Fragrance sales are all about allure. All sales are about the perceived value, not so much the product itself. Why should your customers buy YOUR product?

Social Media is Not a Fad Anymore

01/31/2011management, marketingbusiness, Communications, connection, customer loyalty, Customer relationship management, customer service, entrepreneur, Facebook, Joe Biden, Marketing, PBS NewsHour, Small business, Social Media, twitter

Facebook, Twitter and LinkedIn are the 3 most influential social media sites – at least right now. It is not just about sharing the news that Sally is having coffee with her BFF. These are the most influential marketing machines out there right now.