blog – Small Business Smart Marketing

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Small Business Stories – An Introduction

09/12/201709/12/2017Blog, leadership, management, marketing, restaurant, retail, small businessblog, business, connection, customer service, customers, Education and Training, management, Marketing, Small business, small business owners, success

Small businesses begin with stories. Small Businesses root in an idea, an inspiration, an event, a need – which leads to a story. This post is an introduction to a new direction of blog posting I’m Read More

Branding is More Important than Creativity

02/25/201702/25/2017Blog, marketing, small businessblog, branding, car wrap, Marketing, Small business, Vehicle branding

Branding: The process involved in creating a unique name and image for a product in the consumers’ mind … (businessdictionary.com) So, I took a photo of this business van in transit the other day. Can you Read More

A Cook is to Meals as a Salesperson is to Marketing

03/29/201511/24/2015marketingblog, Campaign, Communications, Consulting, entrepreneur, Marketing, Meeting, mission, Sales, salesperson, Small business, small business owner, SMB

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my Read More

Will Followers Be Content with Content in 2015?

12/16/201411/24/2015Blog, marketing, small businessblog, business, Content, Google, Marketing, Social Media

Content productivity obsession. This is what we have taught ourselves must be done for successful marketing of our businesses. But is it really true?

Every Santa Needs a Break! Put a Bench in Your Store

12/04/201411/24/2015marketing, retail, small business, Social Mediablog, business, Christmas, customer loyalty, customer service, Education and Training, Email marketing, entrepreneur, Facebook, Family, followers, Furniture, store fixtures

The weary, bag laden, and soon impatient non-shopper leaves to shop elsewhere or coaxes the rest of the groups to leave. It’s a lose-lose for you and your shoppers. So, why encourage the non-shopper to become grumpy and negatively influence your happy shoppers?

The Win-Win of Social Media Pt.1: The Perks of Pinterest

01/21/201312/01/2015Blog, marketing, non-profit, small business, Social Mediablog, blogging, Cooking, Facebook, IPad, personal convenience, pinterest, Recipe, Shopping, Smartphone, Social Media, success, technology, time management, YouTube

Social Media has become a source of everyday personal convenience as well as social! It has completely become a part of everyday life because of unexpected …