As I had my morning coffee browsing others’ posts and cruising articles, I was struck by a sense of content productivity obsession. This is what we have taught ourselves must be done for successful marketing of our businesses.
But is it really true?
- Yes, Google is constantly on the hunt for fresh content.
- Yes, social media users are forever curating material to catch followers’ eyes.
- Yes, business owners scramble daily for improved SEO.
But, are we truly capturing our target audience? Or instead perhaps overwhelming or, worse yet, losing them?
I can’t help but believe that quality will always rank over quantity. And, I am seeing more evidence that those who post less frequently with better and more relevant content to their desired target are winning.
Think. Are you posting content for the sake of content… or are you providing the right content for your efforts to be worthy of your audience’s precious time?
2015 – Let’s be more judicious in our marketing efforts. Agreed?