marketing – Page 4 – Small Business Smart Marketing

Will Followers Be Content with Content in 2015?

12/16/201411/24/2015Blog, marketing, small businessblog, business, Content, Google, Marketing, Social Media

Content productivity obsession. This is what we have taught ourselves must be done for successful marketing of our businesses. But is it really true?

Every Santa Needs a Break! Put a Bench in Your Store

12/04/201411/24/2015marketing, retail, small business, Social Mediablog, business, Christmas, customer loyalty, customer service, Education and Training, Email marketing, entrepreneur, Facebook, Family, followers, Furniture, store fixtures

The weary, bag laden, and soon impatient non-shopper leaves to shop elsewhere or coaxes the rest of the groups to leave. It’s a lose-lose for you and your shoppers. So, why encourage the non-shopper to become grumpy and negatively influence your happy shoppers?

14 Reasons Social Media Marketing Beats Traditional Marketing

11/16/201411/24/2015Blog, marketing, retail, small business, Social MediaCommunications, connection, Marketing, recognition, Social Media, success, technology

The conversation with those not engaged in Social Media is often limited to their perceptions… I’ve tried to condense the most common misperceptions through these comparisons.

Google Plus – Hot or Not for Small Business?

11/08/201411/24/2015Blog, marketing, retail, small business, Social Mediablogging, business, Facebook, Google, Google apps, Google Plus, Marketing, Small business, Social Media, success, YouTube

If you are a small business owner, it is more important for you to consider the BENEFITS of using Google Plus rather than concern yourself with its popularity.

Don’t Fall for Facebook LIKE Scams

10/26/201411/24/2015Blog, marketing, non-profit, small business, Social MediaFacebook, Marketing, Non-Profit, small business owners, Social Media, technology, United States

BAD NEWS! 3 BIG FLAGS that can alert you to Facebook Like Scams.

“My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential

10/03/201411/24/2015Blog, leadership, management, marketing, small business, Social Mediabusiness, connection, management, Marketing, Small business, Social Media, success, technology, YouTube

When I discuss how important in-house contribution is for social media marketing with (TOO MANY) small business owners, I hear:

“But, my staff doesn’t DO Social Media.”

First of all, statistics tell us that’s not true.

Not only does your staff own a smartphone, but have likely downloaded at least 2(00) social media apps to talk to friends and family, and play games. And during breaks, lunches, WHEN YOU AREN’T LOOKING, and at quitting time, they are …