Blog

20 Social Media Resolutions for Small Business & Non-Profit

12/31/201112/01/2015Blog, marketing, Social Mediabusiness, Facebook, LinkedIn, Non-Profit, Small business, Social Media, twitter, YouTube

Still struggling with how to develop a larger fan base and bigger presence on your Social Media?
In my efforts to help those of you who have not yet to made your list of resolutions for 2012, I am humbly (ahem!) providing some resolutions to increase your fan base to raise your …

What Would Don Draper Do with Social Media?

10/23/2011Blog, management, marketing, non-profit, small business, Social Mediabusiness, Chris Brogan, Don Draper, Facebook, LinkedIn, Mad Men, Marketing, Peggy Olson, Pete Campbell, Quora, Simon Sinek, Social Media, success, twitter

Social Media veterans or newbies…learn from #1 TV SOB in 1960’s marketing – Don Draper. Nobody liked him but he knew what the hell he was doing. (Think Steve Jobs.)

4 ways to lose customers

10/11/2011Blog, management, marketing, small business, Social MediaBlack hole, business, Call centre, Customer relationship management, customer service, E-mail, Education and Training, Facebook, FAQ, NASA, Question, Social Media, success, twitter, United States, YouTube

Bottom Line – and I think I speak for many customers… How stupid is it for a business to piss off a customer? Here’s my insensitive blast! :s

Retail A.D.D. – Are distractions costing you business?

09/24/2011Blog, Email Marketing, leadership, management, marketing, retail, sales, small business, Social Mediacustomer loyalty, customer service, Email marketing, entrepreneur, Facebook, management, retail, Sales, Small business, twitter

Maybe, … but most likely, if truth be told, it’s because you are losing the business you already have.
We can’t see the forest for the trees and we don’t recognize a…

5 Ways to Stop Paying Sales Staff to Stand Around!

06/23/2011Blog, leadership, management, marketing, retail, small business, Social Mediabusiness, customer loyalty, customer service, Education and Training, Insurance, management, morale, Office Depot, productivity, recognition, retail, Sales, Shopping, Small business, success, time management

It makes me NUTS when I walk into a store and see employees just standing around, arms folded, slouched posture, looking oh, so bored… WHEN THEY COULD BE…

Find the Customer’s Need, Then Find a Way to Fulfill it to Make the Sale.

06/08/2011Blog, management, marketing, retail, small business, Social MediaAutomobile salesperson, business, Buyer, Client (computing), Communications, connection, Consulting, Consumer Goods and Services, customer service, Education and Training, Emotion, Fad, Limited liability company, Marketing, Product (business), recognition, retail, Sales, Salesforce.com, Shopping, Simon Sinek, skinny jeans, Website

“DETERMINE THE WHY” AND YOU’LL ALWAYS MAKE THE SALE. You don’t have to fill that need with the product they asked for. You just have to fill the need.