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Are You Known by Your Business Name?

Are You Known by Your Business Name?

Are You Known by Your Business Name?

Out of sight, out of mind?

How many of your customers really know your exact business name? Your website address? Do you really think they keep your phone number handy?

Quick, what’s the business name of your Dry Cleaner? The privately owned car wash you use weekly? How about the little neighborhood liquor store? Aha! You probably didn’t know at least one of them. To you, they are “the dry cleaner,” “the car wash,” “the liquor store.” Starting to get the point?

Stay front of mind with your customers and your business name will more likely come to mind.

How?

Unless you are upset rotary phones no longer exist, why wouldn’t you embrace the small business person’s best friends?ย  Facebook, Twitter, LinkedIn, YouTube, Pinterest, … all waiting to be used for FREE.

Yes, it takes effort and time. Doesn’t it also take time to create Traditional Marketing media? And with traditional print marketing,ย  once they use your ad, it’s tossed, gone. A one time use item, now in the trash or recycling bin.

Social Media is alive and living moment to moment. Treat your customers on Social Media like you treat them when they visit your business. You chat a little, share a story or two, catch up on their needs, ask about their kids or business, and so on. That’s all Social Media is… And about 20% of the time, they have no problem with you strutting your stuff and bragging a little about your business.

Remember, people like to do business with people. You are a person who has or works in a business. So are your customers. Keep in touch withย  Social Media.

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6 Responses to “Are You Known by Your Business Name?”

  1. Tina Del Buono, PMAC

    An interesting thing happened last year in our business when the owner asked for a phone book and we didn’t have one in the office, he became upset and wondered how we could not have one and everyone said we google everything. He called the phone company and ordered six phone books one for each employee. Once they arrived we gave him one and recycled the rest. Some people just take a bit longer to realize which way they need to be headed. As an aside one employee said she had never used a phone book… ๐Ÿ™‚

  2. Tina Del Buono, PMAC

    An interesting thing happened last year in our business when the owner asked for a phone book and we didn’t have one in the office, he became upset and wondered how we could not have one and everyone said we google everything. He called the phone company and ordered six phone books one for each employee. Once they arrived we gave him one and recycled the rest. Some people just take a bit longer to realize which way they need to be headed. As an aside one employee said she had never used a phone book… ๐Ÿ™‚

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