The beauty of the internet is that it enables professionals the ability to have clients all over the world. But communications online can diminish a personal touch – that face to face factor.
In addition, when your clients are not internet savvy, they may not have the comfort zone you do in regard to reviewing business online. Even if they are, there is real power in being able to SHOW someone what you are talking about. You know… A picture is worth…
Despite online practices, we are still in the people business.
So this post is a reminder that we need to relate to people on their level. If they are “face-to-face” style business people, don’t expect them to stay in touch with you solely via email and social media platforms. This is not their comfort zone – yet.
Not in the budget?
Ok – so maybe you are a small business consultant who just can’t justify the expense of a webinar style account, or other desktop sharing platform. And what if you need an instant online meeting and the tool you have requires scheduling?
Yes, it is FREE. It takes all of a few seconds to try it. Set up a shortcut on your task bar and it is ready with a click to invite 1-250 participants!
Now, have you gone mobile yet?
Another crucial element to optimal client engagement is making your website mobile friendly. If you haven’t considered the appearance and usability of your website on your customers’ SmartPhones, then you may get left behind.
Mobile users like speed. If it takes longer than 5 seconds for your website to load, then they may click off thinking it’s going to make them wait even longer to load.
Mobile users like “clickability.” If your phone number isn’t clickable, you may miss a potential warm lead.
Mobile users have a very small screen. If they have to zoom in and move left to right to see your site, it is too frustrating to use.
Here is another free tool to optimize your customers’ experience with you on the internet:
This will help you:
a) test your site for how it appears on a mobile phone
b) how to create a mobile friendly version for your website. This does not change your original website, just creates an additional mobile friendly site. It is also intuitive – it knows what kind of device is accessing it so it will appear properly for the device used; iPhone, Android, Tablet, iPad, etc.
Check to see if your website has the option to make your site mobile friendly as well.
There is much more FREE stuff out there! Explore! I know we think “you get what you pay for…” but in this case, it is amazing what you CAN get free. The catch? They’ll hoping you’ll upgrade. But at the free level, you often get a lot more than you would expect.
P.S. I am not paid to endorse these – I just like to share tools that work!
What’s your favorite free tool or app?