technology

14 Reasons Social Media Marketing Beats Traditional Marketing

11/16/201411/24/2015Blog, marketing, retail, small business, Social MediaCommunications, connection, Marketing, recognition, Social Media, success, technology

The conversation with those not engaged in Social Media is often limited to their perceptions… I’ve tried to condense the most common misperceptions through these comparisons.

Don’t Fall for Facebook LIKE Scams

10/26/201411/24/2015Blog, marketing, non-profit, small business, Social MediaFacebook, Marketing, Non-Profit, small business owners, Social Media, technology, United States

BAD NEWS! 3 BIG FLAGS that can alert you to Facebook Like Scams.

“My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential

10/03/201411/24/2015Blog, leadership, management, marketing, small business, Social Mediabusiness, connection, management, Marketing, Small business, Social Media, success, technology, YouTube

When I discuss how important in-house contribution is for social media marketing with (TOO MANY) small business owners, I hear:

“But, my staff doesn’t DO Social Media.”

First of all, statistics tell us that’s not true.

Not only does your staff own a smartphone, but have likely downloaded at least 2(00) social media apps to talk to friends and family, and play games. And during breaks, lunches, WHEN YOU AREN’T LOOKING, and at quitting time, they are …

Boomers, Don't Say You Can't Do Social Media...

Boomers, You Can Do Social Media!

08/14/201411/25/2015Blog, humor, management, marketing, non-profit, retail, small business, Social Mediaboomers, business, Communications, customer loyalty, customer service, Education and Training, entrepreneur, Facebook, IOS, Marketing, MS-DOS, productivity, retail, Small business, Social Media, Social network, success, technology, testimonial, twitter

Nothing, and I mean nothing, including Social Media, is as hard to master as MS-DOS was. . .

Email Marketing Width and Formatting Issues in Outlook

07/30/201411/24/2015Blog, marketing, small business, Social Mediablank spaces, Communications, Constant Contact, Email marketing, email service provider, Microsoft Outlook, mobile devices, success, technology

Outlook is a strange little animal that taunts and teases you with seemingly arbitrary changes in email appearance of text, blank spaces, and more. Here is the advice I gave and maybe it may help you no matter what email service provider you use.

IN A NUTSHELL, YOU CAN’T CHANGE HOW OUTLOOK DISPLAYS YOUR EMAILS, BUT YOU CAN …

Shopping Small is Shopping Wise for Busy Entrepreneurs

Shopping Small is Shopping Wisely

04/21/201411/27/2015Blog, management, marketing, retail, small business, Social Mediablogging, boomers, business, Communications, connection, consumers, customer loyalty, customer service, Education and Training, Email marketing, entrepreneur, Entrepreneurs, Facebook, Google, Google Places for Business, LinkedIn, maintenance, productivity, recognition, retail, reviews, salesperson, Shopping, Small business, Social Media, technology, text, time, time management, Yelp

Are you guilty of lost time picking through discount racks to NOT find what you need? It is a far more enjoyable shopping experience to “Shop Small.” Since Entrepreneurs are always short on time, small business Read More