Simon Sinek

What Would Don Draper Do with Social Media?

10/23/2011Blog, management, marketing, non-profit, small business, Social Mediabusiness, Chris Brogan, Don Draper, Facebook, LinkedIn, Mad Men, Marketing, Peggy Olson, Pete Campbell, Quora, Simon Sinek, Social Media, success, twitter

Social Media veterans or newbies…learn from #1 TV SOB in 1960’s marketing – Don Draper. Nobody liked him but he knew what the hell he was doing. (Think Steve Jobs.)

Find the Customer’s Need, Then Find a Way to Fulfill it to Make the Sale.

06/08/2011Blog, management, marketing, retail, small business, Social MediaAutomobile salesperson, business, Buyer, Client (computing), Communications, connection, Consulting, Consumer Goods and Services, customer service, Education and Training, Emotion, Fad, Limited liability company, Marketing, Product (business), recognition, retail, Sales, Salesforce.com, Shopping, Simon Sinek, skinny jeans, Website

“DETERMINE THE WHY” AND YOU’LL ALWAYS MAKE THE SALE. You don’t have to fill that need with the product they asked for. You just have to fill the need.