Sales – Small Business Smart Marketing

IMAGE of Small Business Judy Bug's Books Storefront Columbus GA

SMB Stories: Judy Bug’s Books

09/12/2017Blog, retail, small business, SMB Storiesbooks, bookstore, Columbus, entrepreneur, GA, Georgia, Judy Bug's Books, Sales, Small business, small business owners, SMB, SMB Stories

Columbus, Georgia. Judy Bug’s Books. (First in SMB Stories series) There is no conversational door he doesn’t enter. Ask him any question and before you utter your last word he is answering in full Read More

IMAGE_Stock_ .25 street shops tim-gouw-17262

Keys to Niche-Driven Small Business Marketing

05/02/2017Blog, Email Marketing, marketing, restaurant, retail, small business, Websitecall to action, customer loyalty, customer service, customers, Email marketing, Marketing, niche-driven business, North Georgia, Sales, Shopping, Small business, small business owners, terminator, town square

Ah, what a delight to visit an old fashioned town square! North Georgia has dozens of old town squares perfect for niche-driven businesses. Recently, my family and I had the itch to enjoy our local Read More

Is Retail Brick and Mortar Doomed?

04/14/201704/14/2017Blog, retail, sales, small businessblogging, customer loyalty, customer service, retail, Sales, Small business, success

The retail headlines are shouting… “Retail department stores are closing by the hundreds!” “Online shopping is doing record business!” “People are shifting their spending to travel, big ticket items, and dining out!” How can a Read More

Brace Yourselves, the Holidays are Coming

10/13/201508/14/2016Blog, Email Marketing, management, marketing, retail, small business, Social Mediabusiness, Christmas, contacts, customers, Email marketing, holidays, Sales, schedule, Shopping, Small business, Social Media, strategies, Tools

Fall and Winter Seasons bring Labor Day, Yom Kippur, Columbus Day, Halloween, Veterans Day, Thanksgiving, and more… so what? It’s not too soon to talk about the holidays and we’re talking about the power of Holidays as Read More

A Cook is to Meals as a Salesperson is to Marketing

03/29/201511/24/2015marketingblog, Campaign, Communications, Consulting, entrepreneur, Marketing, Meeting, mission, Sales, salesperson, Small business, small business owner, SMB

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my Read More

SMBs: Penny Wise could be Pound Foolish in Marketing

Increase Your Small Business Budget for Better Marketing Results

05/29/201312/07/2017Blog, management, marketing, small business, Social Mediablogging, business, business necessities, Communications, Consulting, critical investment, Facebook, free element, grass roots, LinkedIn, Marketing, marketing communications group, productivity, retail, Sales, Server Message Block, Small business, Social Media, success, time management

A discussion question was posed on a LinkedIn Group: “Do you have any tips or ideas for marketers working on a tight budget? Please add your suggestions.” There were many great suggestions on how to market with the fewest dollars possible for the best results, As usual there were many suggestions, but no one was addressing the real issue – and that is that marketing should be recognized as a critical investment in …