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retail

Can a Dress Code Enhance Sales?

06/10/2011leadership, managementbusiness, Dress code, Facebook, People of Walmart, retail, Sagging, Sales, Shoe, Shopping, Social Media, Tattoo, Trousers, twitter, United States, Wal-Mart

Who cares what they wear if they can sell??? You might think it really doesn’t matter what your staff wears as long as they can sell, but dress code can really have the potential to make or break a sale.

Find the Customer’s Need, Then Find a Way to Fulfill it to Make the Sale.

06/08/2011Blog, management, marketing, retail, small business, Social MediaAutomobile salesperson, business, Buyer, Client (computing), Communications, connection, Consulting, Consumer Goods and Services, customer service, Education and Training, Emotion, Fad, Limited liability company, Marketing, Product (business), recognition, retail, Sales, Salesforce.com, Shopping, Simon Sinek, skinny jeans, Website

“DETERMINE THE WHY” AND YOU’LL ALWAYS MAKE THE SALE. You don’t have to fill that need with the product they asked for. You just have to fill the need.

Dancing with the customers

05/10/2011Blog, leadership, management, small businessArt, Arthur Murray, Ballroom, boomers, customer loyalty, customer service, Dance, Dance move, Dance studio, Dancing with the Stars, Hines Ward, Kirstie Alley, Maksim Chmerkovskiy, Monday, retail, Sales, Shopping

If you’ve ever watched Dancing with the Stars, you know that both dancers can’t lead at the same time! Read why this is the most important concept in sales as well.

Warning! Sidewalk sales can kill customer relationship building

04/05/2011marketingbusiness, Canada, customer loyalty, customer service, Discount store, Doubting Thomas, Education and Training, Employer Identification Number, entrepreneur, Merchandising, Public relations, retail, Sales, Salvation Army, Shopping, Small business, Visual merchandising, Wikipedia

Don’t sacrifice prime real estate and loyal customers with repeat sale” merchandise! Do this test in your store and learn which “sale psychology” works for you!

Instead of lowering prices, add value

04/02/2011management, marketingbusiness, Coral Gables Florida, customer loyalty, customer service, focus, Foursquare, Groupon, Merchandising, Miracle Mile, Price, retail, Shopping, Small business

Considering discounting to attract more customers? Consider doing the opposite for the ultimate benefit to your customers.

You Can’t Sell Perfume in an Ugly Bottle

03/30/2011marketingAroma compound, Big Game, Bunion, Communications, entrepreneur, focus, Foot, fragrance, Hallux, Health, Masculinity, note, Odor, Pain, Pain management, Perfume, retail, Scarlett O'Hara, Shoe, Shopping, Small business, Tim Allen, Valentine Day

Fragrance sales are all about allure. All sales are about the perceived value, not so much the product itself. Why should your customers buy YOUR product?