retail – Page 3 – Small Business Smart Marketing

Why Consumers DO Buy Rather Than Why They SHOULD Buy.

12/01/201212/01/2015Blog, leadership, management, marketing, non-profit, small businessAffinity Marketing, blogging, business, Communications, connection, Consulting, Consumer, corporate marketing, customer loyalty, customer service, david ogilvy, Education and Training, entrepreneur, Facebook, good fortune, LinkedIn, Marketing, marketing department, productivity, recognition, retail, Sales, Small business, Social Media, twitter, wonderment

What I learned in a hurry about working in Marketing is that one side is about convincing the buyer they want or need your product or service, the other side of the coin is about convincing the seller they need to market their product or service.

On Thanksgiving: I’m Thankful for Modern Technology

11/22/201211/24/2015Blog, leadership, management, marketing, non-profit, small business, Social Mediablogging, business, Communications, connection, customer loyalty, Education and Training, entrepreneur, Facebook, gaming, Giving Thanks: The Gifts of Gratitude, Gratitude, IBM, Isaac Asimov, LinkedIn, Marketing, morale, North Carolina, personal referrals, productivity, Quora, recognition, retail, Small business, Social Media, Social network, success, technology, Thanksgiving, twitter, United States

It has been an amazing journey of personal and business growth for me these last few years.

I remember in 3rd grade (a million years ago!), reading a short story of the future by Isaac Asimov – unfortunately I can’t remember the title – in which there were children sitting at the kitchen table in front of a computer monitor taking school lessons.

I remember so clearly looking at that picture and thinking I hope I live long enough to see that come to be. You have to realize that at that time IBM’s computers filled entire rooms, there were no cell phones, no answering machines, no video games, color TV was just emerging, and central air conditioning was a modern convenience, so the concept of the story seemed so, so far away….

Social Media is two way communication

04/18/2012marketing, non-profit, small businessbusiness, communication connection, Communications, connection, Conversation, customer loyalty, customer service, entrepreneur, Facebook, Internet Marketing, LinkedIn, Marketing, recognition, retail, Small business, Social Media, Social network, Social networking service, social safety, success, talking to strangers, technology, twitter

I just read a great post on how to improve your communications skills with eye contact and it made me think – how does that play for our online world and social media where “face to face” is all online? Despite webcams, smartphones with 2 way screens, and other aids to visual online communication, we still largely communicate online with little more than a static Gravatar …

09/01/2011management, marketing, non-profit, small businessbusiness, Communications, connection, customer loyalty, customer service, Email address, Email marketing, entrepreneur, Great Comet, Marketing, New York City, Newsletter, retail, Shopping, Subscription business model, success, Washington DC

5 common emotional needs of your customers to help get your email opened…