retail – Small Business Smart Marketing

Image Screen Capture of a Google Rating Review

3 Ways to Encourage Written Reviews from Customers

02/27/2018retail, review, small business, Social Mediabusiness, customer loyalty, customer service, Facebook, Google, online listings management, ratings, retail, review, review platform, Small business, Yext

We live and breathe by our business reviews. So, you’ve made it a habit to ask your small business or retail customers to go to Google, Yext, Facebook, etc. to post reviews. Then, you discover Read More

Featured Image of The 5 Ws of Social Content Success

5 Keys to Posting for Better Engagement

12/07/2017Blog, digital marketing, Email Marketing, marketing, non-profit, retail, sales, small business, Social MediaContent, Marketing, Non-Profit, retail, Small business, small business owners, Social Media, success

Good content is key to good engagement. Small business owners need to learn and use best practices to write results driven marketing and product copy (i.e., a big part of content marketing). Why? Because if Read More

Is Retail Brick and Mortar Doomed?

04/14/201704/14/2017Blog, retail, sales, small businessblogging, customer loyalty, customer service, retail, Sales, Small business, success

The retail headlines are shouting… “Retail department stores are closing by the hundreds!” “Online shopping is doing record business!” “People are shifting their spending to travel, big ticket items, and dining out!” How can a Read More

SPOTUS – the Retail World Was Ahead of the Ruling

06/26/201511/24/2015Blog, leadership, management, retailconstitution, gay marriage, retail, SCOTUS, success

You may not know or care that my career began in retail. In light of this historic Supreme Court Decision for LGBT civil rights, I couldn’t help but recollect all the LGBT people I had the pleasure Read More

Bad Emails Are Worse Than None At All

04/27/201511/24/2015Blog, Email Marketing, marketing, retail, small businessbusiness, Communications, connection, Constant Contact, customer loyalty, Education and Training, entrepreneur, Photobucket, retail, Small business, success, technology

I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …

SMB Owners: Don’t Get Bogged Down in Your Bookkeeping

08/18/201411/24/2015Blog, humor, leadership, management, marketing, non-profit, retail, small business, Social MediaAccounting, Bookkeeping, business, entrepreneur, Finance, focus, Franchising, management, NFIB, Outsourcing, retail, Self-employment, Small business, success, time management, United States

My guess is you never gave a damn about bookkeeping, ordering, payroll, maintenance, or many of the duties that are so necessary to run a successful business. So why aren’t you …