Marketing

Don’t Fall for Facebook LIKE Scams

10/26/201411/24/2015Blog, marketing, non-profit, small business, Social MediaFacebook, Marketing, Non-Profit, small business owners, Social Media, technology, United States

BAD NEWS! 3 BIG FLAGS that can alert you to Facebook Like Scams.

“My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential

10/03/201411/24/2015Blog, leadership, management, marketing, small business, Social Mediabusiness, connection, management, Marketing, Small business, Social Media, success, technology, YouTube

When I discuss how important in-house contribution is for social media marketing with (TOO MANY) small business owners, I hear:

“But, my staff doesn’t DO Social Media.”

First of all, statistics tell us that’s not true.

Not only does your staff own a smartphone, but have likely downloaded at least 2(00) social media apps to talk to friends and family, and play games. And during breaks, lunches, WHEN YOU AREN’T LOOKING, and at quitting time, they are …

SMBs: An Unhappy Staff Will Kill Your Marketing Efforts

08/19/201411/24/2015Blog, leadership, management, marketing, retail, small business, Social Mediaemployee pilferage, Incentive program, management, Marketing, morale, productivity, recognition, Small business, Social Media, success, Unemployment

Yes, they are lucky to have a job in this time of high unemployment rates, but the reduction in pay raises and increased layoffs has translated into a harder and heavier workload for many and therefore, less effective…

Boomers, Don't Say You Can't Do Social Media...

Boomers, You Can Do Social Media!

08/14/201411/25/2015Blog, humor, management, marketing, non-profit, retail, small business, Social Mediaboomers, business, Communications, customer loyalty, customer service, Education and Training, entrepreneur, Facebook, IOS, Marketing, MS-DOS, productivity, retail, Small business, Social Media, Social network, success, technology, testimonial, twitter

Nothing, and I mean nothing, including Social Media, is as hard to master as MS-DOS was. . .

If You Can Sell, You Can Market.-

07/21/201411/24/2015Blog, marketing, non-profit, retail, sales, small business, Social Mediabillboard advertising, business, Communications, connection, customer service, Facebook, highway billboard, Marketing, marketing orientation, Small business, small business owners, Social Media, success, understanding marketing

What does customer service have to do with marketing?

Just everything! Traditional marketing ads get your attention how?
They address a need.
They peak curiosity.
They elicit an emotional response.
So, what is marketing, really?

3 Reasons NOT to DIY Market Your Small Business

07/08/201411/24/2015Blog, management, marketing, small business, Social Mediablogging, business, DIY, email, entrepreneur, experience, experts, Marketing, productivity, Small business, time management, YouTube

Did you lose money doing it yourself? You tried to DIY market again, didn’t you? My husband and I are both entrepreneurs, and when we need help on anything outside our frame of expertise, here are 3 considerations we Read More