3 Reasons NOT to DIY Market Your Small Business

3 Reasons NOT to DIY Market Your Small Business

3 Reasons NOT to DIY Market Your Small Business

3 Reasons NOT to DIY Market Your Small Business

Did you losePiggy bank upside down money doing it yourself?

You tried to DIY market again, didn’t you?

My husband and I are both entrepreneurs, and when we need help on anything outside our frame of expertise, here are 3 considerations we recount when we get the DIY itch and are dying to scratch.

1.  The expert you hire EARNED that status.

For your own small business, you earned expert status how? Right, by working hard to learn and produce the best possible results. It took time and practice, but there you are. Therefore, the person you should hire achieved his/her expert status the same way.

But, because a tool is free, you believe you should DIY. How much of your valuable time do you have to learn to use the “free” tool? Oh, Really? How many unopened emails are in your inbox right now? Riiiighttt…

The person you hire has the right tools, education, experience and FOCUS to complete the job properly, efficiently and with expected results – usually all in a very short time and all at once.

2. When you DIY, YOU WASTE VALUABLE TIME AWAY from YOUR business.

If you are a highly qualified and experienced person in your field, why waste $$$ earning time on work someone else could complete far more quickly and correctly with better strategy considerations for you. In other words, why are you trying to save a few bucks on labor when you could be generating new business that has a far better ROI for time spent?

3. When you DIY everything, you risk jeopardizing your professional reputation and your potential to earn business. 

What message are you sending anyone who witnesses your DIY projects? Bet you never thought about that. Oh, sure, you get to be proud of saying “I did it myself.” But how do you justify anyone needing to hire YOU for your expertise if you don’t respect other professionals for their expertise?

AND when your clients and customers see you taking the time away from your business to DIY, are you giving them the impression that a) you have the extra time to kill, and/or b) you don’t use your free time to learn and grow your business?

BOTTOM LINE:

YOU HIRE AN EXPERT FOR THE OVERALL VALUE THEY PROVIDE YOU.

Go clear the cobwebs off those DIY projects you started (outside of your expertise). How many times have you run across, or into, those unfinished projects over the last few days, weeks or even months? They are just THERE. . .WAITING to be completed. YouTube DIY videos are not the right answer for speed and efficiency, not to mention no substitute for experience.

Now go back to work and let an expert do it, do it right, and do it now.

Really? How often have you “learned” this lesson?

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