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5 ways to Raise Your Email Open-Rate

09/01/2011management, marketing, non-profit, small businessbusiness, Communications, connection, customer loyalty, customer service, Email address, Email marketing, entrepreneur, Great Comet, Marketing, New York City, Newsletter, retail, Shopping, Subscription business model, success, Washington DC

5 common emotional needs of your customers to help get your email opened…

Warning! Sidewalk sales can kill customer relationship building

04/05/2011marketingbusiness, Canada, customer loyalty, customer service, Discount store, Doubting Thomas, Education and Training, Employer Identification Number, entrepreneur, Merchandising, Public relations, retail, Sales, Salvation Army, Shopping, Small business, Visual merchandising, Wikipedia

Don’t sacrifice prime real estate and loyal customers with repeat sale” merchandise! Do this test in your store and learn which “sale psychology” works for you!

You Can’t Sell Perfume in an Ugly Bottle

03/30/2011marketingAroma compound, Big Game, Bunion, Communications, entrepreneur, focus, Foot, fragrance, Hallux, Health, Masculinity, note, Odor, Pain, Pain management, Perfume, retail, Scarlett O'Hara, Shoe, Shopping, Small business, Tim Allen, Valentine Day

Fragrance sales are all about allure. All sales are about the perceived value, not so much the product itself. Why should your customers buy YOUR product?

Social Media is Not a Fad Anymore

01/31/2011management, marketingbusiness, Communications, connection, customer loyalty, Customer relationship management, customer service, entrepreneur, Facebook, Joe Biden, Marketing, PBS NewsHour, Small business, Social Media, twitter

Facebook, Twitter and LinkedIn are the 3 most influential social media sites – at least right now. It is not just about sharing the news that Sally is having coffee with her BFF. These are the most influential marketing machines out there right now.

How to use social media to protect your customer service reputation

01/18/2011marketingAtlanta, business, customer loyalty, customer service, entrepreneur, Facebook, focus, LinkedIn, recognition, retail, Shopping, Small business, Smartphone, Social Media, social media monitoring, Tweetdeck, twitter

Even if you are technophobic, you must at least monitor social media avenues like twitter and facebook for comments customers may make about your business practices. Read this article to learn some easy first steps for monitoring social media.

Customer service “is the new Black” in Retail

01/13/2011leadership, management, marketingBrick and mortar business, business, Cash register, customer loyalty, customer service, Education and Training, entrepreneur, L.L.Bean, Lands' End, retail, Sales, Salesforce.com, Shopping, success, time management

Customer Service is the new black! Remember when we never got out of our cars at the gas station? Brick and mortar retailers – take note. Customers want to go back in time.