entrepreneur

IMHO :) 6 Characteristics of Small Business Owners

IMHO :) 6 Characteristics of Small Business Owners

People ask why I only work with Small Businesses in the U.S. Because American Small Business owners are Passionate and crazy about their business! Not that there is anything wrong with working for a corporation, Read More

From Skadeedle [Infographic]: Email Marketing Etiquette Dos & Don’ts

Email Marketers! You can’t afford not to address each point on the infographic from Skadeedle below! Don’t risk an “Opt-out” or an unsubscribe because you overlooked what you might think of as a minor detail.

Pressing: How NOT To Do Email Marketing!

Pressing: How NOT To Do Email Marketing!

I saw this link on Quora today and it was such a SPOT ON article, I had to press it onto my blog! Louis Vuitton missed the mark in this marketing email and this article discusses what you should…

Why SMBs Should Consider a Marketing Consultant

Why SMBs Should Consider a Marketing Consultant

Apparently a lot of people don’t understand consulting services. When many prospects shop for a marketing consultant, they often expect some sort of price and package menu. A prix fixe is a double-edged sword for consultants and prospects.

The Win-Win of Social Media Through Unexpected Uses. Pt. 2 Hidden Genius of QR Codes

The Win-Win of Social Media Through Unexpected Uses. Pt. 2: Hidden Genius of QR Codes!

Still think QR Codes are useless? When QR codes (QR = quick response) were introduced, success was implied. And then… nothing… because there weren’t enough people with phones with scanning ability. BUT, with SmartPhone purchases on an exponential rise, …

Why Consumers DO Buy Rather Than Why They SHOULD Buy.

Why Consumers DO Buy Rather Than Why They SHOULD Buy.

What I learned in a hurry about working in Marketing is that one side is about convincing the buyer they want or need your product or service, the other side of the coin is about convincing the seller they need to market their product or service.