SMB Stories: Judy Bug’s Books
Columbus, Georgia. Judy Bug’s Books. (First in SMB Stories series) There is no conversational door he doesn’t enter. Ask him any question and before you utter your last word he is answering in full Read More
3 Ways You’re Sabotaging Your Email Marketing
For the best email marketing results, don’t sabotage your own efforts. All too often, I catch small business owners who simply aren’t aware of how they can be their own worst enemy in email marketing. Read More
Bad Emails Are Worse Than None At All
I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …
A Cook is to Meals as a Salesperson is to Marketing
When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my Read More
Every Santa Needs a Break! Put a Bench in Your Store
The weary, bag laden, and soon impatient non-shopper leaves to shop elsewhere or coaxes the rest of the groups to leave. It’s a lose-lose for you and your shoppers. So, why encourage the non-shopper to become grumpy and negatively influence your happy shoppers?
Has Success Stopped You from Growing Your Business?
You became an entrepreneur for the challenge of freedom and exploration. Don’t settle just because …