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Email marketing

Every Santa Needs a Break! Put a Bench in Your Store

Every Santa Needs a Break! Put a Bench in Your Store

12/04/201411/24/2015marketing, retail, small business, Social Mediablog, business, Christmas, customer loyalty, customer service, Education and Training, Email marketing, entrepreneur, Facebook, Family, followers, Furniture, store fixtures

The weary, bag laden, and soon impatient non-shopper leaves to shop elsewhere or coaxes the rest of the groups to leave. It’s a lose-lose for you and your shoppers. So, why encourage the non-shopper to become grumpy and negatively influence your happy shoppers?

Email Marketing Width and Formatting Issues in Outlook

07/30/201411/24/2015Blog, marketing, small business, Social Mediablank spaces, Communications, Constant Contact, Email marketing, email service provider, Microsoft Outlook, mobile devices, success, technology

Outlook is a strange little animal that taunts and teases you with seemingly arbitrary changes in email appearance of text, blank spaces, and more. Here is the advice I gave and maybe it may help you no matter what email service provider you use.

IN A NUTSHELL, YOU CAN’T CHANGE HOW OUTLOOK DISPLAYS YOUR EMAILS, BUT YOU CAN …

Shopping Small is Shopping Wise for Busy Entrepreneurs

Shopping Small is Shopping Wisely

04/21/201411/27/2015Blog, management, marketing, retail, small business, Social Mediablogging, boomers, business, Communications, connection, consumers, customer loyalty, customer service, Education and Training, Email marketing, entrepreneur, Entrepreneurs, Facebook, Google, Google Places for Business, LinkedIn, maintenance, productivity, recognition, retail, reviews, salesperson, Shopping, Small business, Social Media, technology, text, time, time management, Yelp

Are you guilty of lost time picking through discount racks to NOT find what you need? It is a far more enjoyable shopping experience to “Shop Small.” Since Entrepreneurs are always short on time, small business Read More

From Skadeedle [Infographic]: Email Marketing Etiquette Dos & Don’ts

03/08/2013Blog, leadership, management, marketing, non-profit, small business, Social MediaAlt attribute, business, Communications, connection, customer loyalty, customer service, Education and Training, Email marketing, entrepreneur, Exponential growth, exponential increase, Google, infographic, internet, Marketing, minor detail, Opt-out, retail, Sales, Skadeedle, Small business, small business marketing, Smartphone, Social Media, Social network, success, technology, United States

Email Marketers! You can’t afford not to address each point on the infographic from Skadeedle below! Don’t risk an “Opt-out” or an unsubscribe because you overlooked what you might think of as a minor detail.

Email Open Rates Graph

You Have “Only” a 20-30% Open Rate? Consider Your Email Marketing a Success!

02/26/201312/01/2015Blog, leadership, management, marketing, non-profit, small business, Social MediaComputer-mediated communication, Electronic mailing list, Email marketing, Marketing, Mobile e-mail, Newsletter, Open rate

In my last post, I discussed the good news that Mobile Email opens are increasing. But the bad news is that your open rate report percentages will probably go down or not properly reflect how many recipients are actually opening your emails.

Pressing: How NOT To Do Email Marketing!

Pressing: How NOT To Do Email Marketing!

02/18/201312/01/2015Blog, leadership, management, marketing, small business, Social Mediabusiness, customer loyalty, Education and Training, Email marketing, entrepreneur, Internet Marketing, Louis Vuitton, Marketing, recognition, Small business, Smartphone, technology

I saw this link on Quora today and it was such a SPOT ON article, I had to press it onto my blog! Louis Vuitton missed the mark in this marketing email and this article discusses what you should…