Small Business Stories – An Introduction
Small businesses begin with stories. Small Businesses root in an idea, an inspiration, an event, a need – which leads to a story. This post is an introduction to a new direction of blog posting I’m Read More
3 Small Business Social Media Best Practices
It astounds me how many small businesses I patronize… do not request I follow their social media account, do not request my email address for newsletters, and do not request a review when I mention Read More
Boomer SMB Owners…Are you The Flintstones or The Jetsons?
In my small business, I run across a lot of SMB boomers who simply aren’t, shall we say kindly, “tech-savvy”? As a mostly tech-savvy boomer myself, I want to sometimes scream: “What the heck is Read More
Bad Emails Are Worse Than None At All
I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …
Every Santa Needs a Break! Put a Bench in Your Store
The weary, bag laden, and soon impatient non-shopper leaves to shop elsewhere or coaxes the rest of the groups to leave. It’s a lose-lose for you and your shoppers. So, why encourage the non-shopper to become grumpy and negatively influence your happy shoppers?
Boomers, You Can Do Social Media!
Nothing, and I mean nothing, including Social Media, is as hard to master as MS-DOS was. . .