customer service

The Win-Win of Social Media Through Unexpected Uses. Pt. 2 Hidden Genius of QR Codes

The Win-Win of Social Media Through Unexpected Uses. Pt. 2: Hidden Genius of QR Codes!

Still think QR Codes are useless? When QR codes (QR = quick response) were introduced, success was implied. And then… nothing… because there weren’t enough people with phones with scanning ability. BUT, with SmartPhone purchases on an exponential rise, …

Why Consumers DO Buy Rather Than Why They SHOULD Buy.

Why Consumers DO Buy Rather Than Why They SHOULD Buy.

What I learned in a hurry about working in Marketing is that one side is about convincing the buyer they want or need your product or service, the other side of the coin is about convincing the seller they need to market their product or service.

Expected better results from Facebook and Twitter?

New users of Facebook and Twitter for small business lead generation are often disappointed in the lack of immediacy in big results. Frankly, that’s a bit like expecting total …

Clients from Hell? If you’re judging, you’re not helping

Are clients from hell out to get you? If you get caught up in the means by which a client is conveying their needs, then you have lost focus on the actual need. Stop judging what and how …

Social Media is two way communication

I just read a great post on how to improve your communications skills with eye contact and it made me think – how does that play for our online world and social media where “face to face” is all online? Despite webcams, smartphones with 2 way screens, and other aids to visual online communication, we still largely communicate online with little more than a static Gravatar …