customer loyalty

Expected better results from Facebook and Twitter?

New users of Facebook and Twitter for small business lead generation are often disappointed in the lack of immediacy in big results. Frankly, that’s a bit like expecting total …

Social Media is two way communication

I just read a great post on how to improve your communications skills with eye contact and it made me think – how does that play for our online world and social media where “face to face” is all online? Despite webcams, smartphones with 2 way screens, and other aids to visual online communication, we still largely communicate online with little more than a static Gravatar …

Social media isn’t successful because of its tools, it’s the connection.

Small Business owners… don’t look to the big business guys for social media strategies. Big business has a handicap. They know they can’t connect on a personal level because they have far too broad a reach and whole populations of followers. Big business ENVIES the ability of small businesses to …

Small Business Owner and you still don’t own a SmartPhone?

What’s the first thing you notice about this picture? No one has their Smartphones to their EARS! Why? Because there is so much more you can do with them than talk to others! (I don’t Read More