customer loyalty – Small Business Smart Marketing

Digital Summit Experts Confirm the Power of Email Marketing

05/28/201805/28/2018Blog, digital marketing, Email Marketing, marketing, non-profit, small businessconnection, Constant Contact, customer loyalty, Email marketing, Marketing, Small business, Social Media, success

I went to Digital Summit Atlanta last week. It was a 3 day digital marketing information fire hose! Bliss for marketing geeks like me. The conference had its ups and downs, but the ups were well Read More

Image Screen Capture of a Google Rating Review

3 Ways to Encourage Written Reviews from Customers

02/27/2018retail, review, small business, Social Mediabusiness, customer loyalty, customer service, Facebook, Google, online listings management, ratings, retail, review, review platform, Small business, Yext

We live and breathe by our business reviews. So, you’ve made it a habit to ask your small business or retail customers to go to Google, Yext, Facebook, etc. to post reviews. Then, you discover Read More

IMAGE_Stock_ .25 street shops tim-gouw-17262

Keys to Niche-Driven Small Business Marketing

05/02/2017Blog, Email Marketing, marketing, restaurant, retail, small business, Websitecall to action, customer loyalty, customer service, customers, Email marketing, Marketing, niche-driven business, North Georgia, Sales, Shopping, Small business, small business owners, terminator, town square

Ah, what a delight to visit an old fashioned town square! North Georgia has dozens of old town squares perfect for niche-driven businesses. Recently, my family and I had the itch to enjoy our local Read More

Is Retail Brick and Mortar Doomed?

04/14/201704/14/2017Blog, retail, sales, small businessblogging, customer loyalty, customer service, retail, Sales, Small business, success

The retail headlines are shouting… “Retail department stores are closing by the hundreds!” “Online shopping is doing record business!” “People are shifting their spending to travel, big ticket items, and dining out!” How can a Read More

If You Don’t Ask, You Don’t Get Reviews

11/24/201508/14/2016Blog, marketing, non-profit, retail, small businessbusiness, customer loyalty, educate, Google, google search, local search, Non-Profit, reviews, Small business, staff

Reviews: Ask your customers and fans to help you grow your small business or non-profit. Yes, you have to ask. When customers or clients are happy with your business, they are happy to share that experience, BUT – people are Read More

Bad Emails Are Worse Than None At All

04/27/201511/24/2015Blog, Email Marketing, marketing, retail, small businessbusiness, Communications, connection, Constant Contact, customer loyalty, Education and Training, entrepreneur, Photobucket, retail, Small business, success, technology

I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …