404.295.7755
hania@smbsmartmarketing.com
3162 Johnson Ferry Rd. #331, Marietta, GA 30062

Consulting

A Cook is to Meals as a Salesperson is to Marketing

A Cook is to Meals as a Salesperson is to Marketing

03/29/201511/24/2015marketingblog, Campaign, Communications, Consulting, entrepreneur, Marketing, Meeting, mission, Sales, salesperson, Small business, small business owner, SMB

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my Read More

A Social Media Learning Curve

02/11/201411/27/2015Blog, humor, management, marketing, small business, Social Mediablogging, business, connection, Consulting, Education and Training, entrepreneur, Facebook, George Takei, Marketing, productivity, Small business, Social Media, Social network, success, technology

Hubby: But, I AM SHARING. Me: No, you want to post an update. It’s different. Hubby: Facebook is B—S—! There’s nothing intuitive about it! Me: I never said there was…

SMBs: Penny Wise could be Pound Foolish in Marketing

Increase Your Small Business Budget for Better Marketing Results

05/29/201312/07/2017Blog, management, marketing, small business, Social Mediablogging, business, business necessities, Communications, Consulting, critical investment, Facebook, free element, grass roots, LinkedIn, Marketing, marketing communications group, productivity, retail, Sales, Server Message Block, Small business, Social Media, success, time management

A discussion question was posed on a LinkedIn Group: “Do you have any tips or ideas for marketers working on a tight budget? Please add your suggestions.” There were many great suggestions on how to market with the fewest dollars possible for the best results, As usual there were many suggestions, but no one was addressing the real issue – and that is that marketing should be recognized as a critical investment in …

Why SMBs Should Consider a Marketing Consultant

Why SMBs Should Consider a Marketing Consultant

02/13/201312/01/2015Blog, leadership, management, marketing, non-profit, small business, Social Mediablogging, business, Communications, Consulting, customer loyalty, Education and Training, entrepreneur, Internet Marketing, LinkedIn, management, Marketing, marketing consultant, productivity, retail, Small business, Social Media, success, technology

Apparently a lot of people don’t understand consulting services. When many prospects shop for a marketing consultant, they often expect some sort of price and package menu. A prix fixe is a double-edged sword for consultants and prospects.

Why Consumers DO Buy Rather Than Why They SHOULD Buy.

Why Consumers DO Buy Rather Than Why They SHOULD Buy.

12/01/201212/01/2015Blog, leadership, management, marketing, non-profit, small businessAffinity Marketing, blogging, business, Communications, connection, Consulting, Consumer, corporate marketing, customer loyalty, customer service, david ogilvy, Education and Training, entrepreneur, Facebook, good fortune, LinkedIn, Marketing, marketing department, productivity, recognition, retail, Sales, Small business, Social Media, twitter, wonderment

What I learned in a hurry about working in Marketing is that one side is about convincing the buyer they want or need your product or service, the other side of the coin is about convincing the seller they need to market their product or service.

Find the Customer’s Need, Then Find a Way to Fulfill it to Make the Sale.

06/08/2011Blog, management, marketing, retail, small business, Social MediaAutomobile salesperson, business, Buyer, Client (computing), Communications, connection, Consulting, Consumer Goods and Services, customer service, Education and Training, Emotion, Fad, Limited liability company, Marketing, Product (business), recognition, retail, Sales, Salesforce.com, Shopping, Simon Sinek, skinny jeans, Website

“DETERMINE THE WHY” AND YOU’LL ALWAYS MAKE THE SALE. You don’t have to fill that need with the product they asked for. You just have to fill the need.