connection – Page 2 – Small Business Smart Marketing

“My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential

10/03/201411/24/2015Blog, leadership, management, marketing, small business, Social Mediabusiness, connection, management, Marketing, Small business, Social Media, success, technology, YouTube

When I discuss how important in-house contribution is for social media marketing with (TOO MANY) small business owners, I hear:

“But, my staff doesn’t DO Social Media.”

First of all, statistics tell us that’s not true.

Not only does your staff own a smartphone, but have likely downloaded at least 2(00) social media apps to talk to friends and family, and play games. And during breaks, lunches, WHEN YOU AREN’T LOOKING, and at quitting time, they are …

Social Etiquette or Regional Bias?

08/04/201411/25/2015Blog, small business, Social MediaAtlanta, bias, Communications, connection, culture, Facebook, Google Plus, LinkedIn, rant, Social Media, twitter, YouTube

There is a trend in Social Media that kind of pisses me off. I’m wondering if it pisses you off, too. Lots of memes are dictating REGIONAL social etiquette (see image). WHY is that? Social Media Read More

If You Can Sell, You Can Market.-

07/21/201411/24/2015Blog, marketing, non-profit, retail, sales, small business, Social Mediabillboard advertising, business, Communications, connection, customer service, Facebook, highway billboard, Marketing, marketing orientation, Small business, small business owners, Social Media, success, understanding marketing

What does customer service have to do with marketing?

Just everything! Traditional marketing ads get your attention how?
They address a need.
They peak curiosity.
They elicit an emotional response.
So, what is marketing, really?

Facebook Tool Tip: Scheduling

05/15/2014marketing, non-profit, small business, Social Mediaaudience, connection, Facebook, fans, Hootsuite, Non-Profit, schedule, Small business, small business owners, Social Media, Sprout Social

One of the best reasons to schedule posts is to space them out. And since one of the most common questions I hear from small business owners and non-profits is “How often should I post?” Rather than give you my annoying and potentially evasive answer, “it depends,” I thought I’d show you how to schedule. . .

Shopping Small is Shopping Wise for Busy Entrepreneurs

Shopping Small is Shopping Wisely

04/21/201411/27/2015Blog, management, marketing, retail, small business, Social Mediablogging, boomers, business, Communications, connection, consumers, customer loyalty, customer service, Education and Training, Email marketing, entrepreneur, Entrepreneurs, Facebook, Google, Google Places for Business, LinkedIn, maintenance, productivity, recognition, retail, reviews, salesperson, Shopping, Small business, Social Media, technology, text, time, time management, Yelp

Are you guilty of lost time picking through discount racks to NOT find what you need? It is a far more enjoyable shopping experience to “Shop Small.” Since Entrepreneurs are always short on time, small business Read More

A Social Media Learning Curve

02/11/201411/27/2015Blog, humor, management, marketing, small business, Social Mediablogging, business, connection, Consulting, Education and Training, entrepreneur, Facebook, George Takei, Marketing, productivity, Small business, Social Media, Social network, success, technology

Hubby: But, I AM SHARING. Me: No, you want to post an update. It’s different. Hubby: Facebook is B—S—! There’s nothing intuitive about it! Me: I never said there was…