Small Business Smart Marketing
A Comprehensive Approach to Small Business Marketing
Email Marketers! You can’t afford not to address each point on the infographic from Skadeedle below! Don’t risk an “Opt-out” or an unsubscribe because you overlooked what you might think of as a minor detail.
Apparently a lot of people don’t understand consulting services. When many prospects shop for a marketing consultant, they often expect some sort of price and package menu. A prix fixe is a double-edged sword for consultants and prospects.
Our generation doesn’t ring the doorbell, they text or call to say they’re outside.
As much as we are seeing Black Friday bleed into Thanksgiving Thursdays, Christmas is still, thankfully, a day when MOST businesses are closed… Maybe WE need to “close,” too. Are you guilty? Ok, admit it… do you have any (or all) of these signs of technology addiction?
What I learned in a hurry about working in Marketing is that one side is about convincing the buyer they want or need your product or service, the other side of the coin is about convincing the seller they need to market their product or service.
It has been an amazing journey of personal and business growth for me these last few years.
I remember in 3rd grade (a million years ago!), reading a short story of the future by Isaac Asimov – unfortunately I can’t remember the title – in which there were children sitting at the kitchen table in front of a computer monitor taking school lessons.
I remember so clearly looking at that picture and thinking I hope I live long enough to see that come to be. You have to realize that at that time IBM’s computers filled entire rooms, there were no cell phones, no answering machines, no video games, color TV was just emerging, and central air conditioning was a modern convenience, so the concept of the story seemed so, so far away….
“You know how to do social media? Great! It’s all yours!” This happens a lot. The majority of the Non-profit board is either …