Communications – Small Business Smart Marketing

Bad Emails Are Worse Than None At All

04/27/201511/24/2015Blog, Email Marketing, marketing, retail, small businessbusiness, Communications, connection, Constant Contact, customer loyalty, Education and Training, entrepreneur, Photobucket, retail, Small business, success, technology

I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …

A Cook is to Meals as a Salesperson is to Marketing

03/29/201511/24/2015marketingblog, Campaign, Communications, Consulting, entrepreneur, Marketing, Meeting, mission, Sales, salesperson, Small business, small business owner, SMB

When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my Read More

14 Reasons Social Media Marketing Beats Traditional Marketing

11/16/201411/24/2015Blog, marketing, retail, small business, Social MediaCommunications, connection, Marketing, recognition, Social Media, success, technology

The conversation with those not engaged in Social Media is often limited to their perceptions… I’ve tried to condense the most common misperceptions through these comparisons.

Boomers, Don't Say You Can't Do Social Media...

Boomers, You Can Do Social Media!

08/14/201411/25/2015Blog, humor, management, marketing, non-profit, retail, small business, Social Mediaboomers, business, Communications, customer loyalty, customer service, Education and Training, entrepreneur, Facebook, IOS, Marketing, MS-DOS, productivity, retail, Small business, Social Media, Social network, success, technology, testimonial, twitter

Nothing, and I mean nothing, including Social Media, is as hard to master as MS-DOS was. . .

Social Etiquette or Regional Bias?

08/04/201411/25/2015Blog, small business, Social MediaAtlanta, bias, Communications, connection, culture, Facebook, Google Plus, LinkedIn, rant, Social Media, twitter, YouTube

There is a trend in Social Media that kind of pisses me off. I’m wondering if it pisses you off, too. Lots of memes are dictating REGIONAL social etiquette (see image). WHY is that? Social Media Read More

Email Marketing Width and Formatting Issues in Outlook

07/30/201411/24/2015Blog, marketing, small business, Social Mediablank spaces, Communications, Constant Contact, Email marketing, email service provider, Microsoft Outlook, mobile devices, success, technology

Outlook is a strange little animal that taunts and teases you with seemingly arbitrary changes in email appearance of text, blank spaces, and more. Here is the advice I gave and maybe it may help you no matter what email service provider you use.

IN A NUTSHELL, YOU CAN’T CHANGE HOW OUTLOOK DISPLAYS YOUR EMAILS, BUT YOU CAN …