Social Media Marketing – Perfect for Touching the Pulse of your Desired Demographic

Social Media Marketing  – Perfect for Touching the Pulse of your Desired Demographic

Social Media Marketing – Perfect for Touching the Pulse of your Desired Demographic

A friend shared a great article today on Social Media in respect to Marketing.

http://www.mckinseyquarterly.com/Unlocking_the_elusive_potential_of_social_networks_2623

I tend to think that Social Media is an evolution that has just touched the tip of the iceberg of where marketing is headed.

Still, the results are never measurable on demand, but in social media, at least they are more visible for trending purposes. If you have a small business, what better way to touch the pulse of your following and potential customers than by checking where they are going and what interests they have than social media? It’s like a continuous survey…

Respectively, I don’t believe the current tools of charts and graphs provided to gauge your presence on social media are the best methods to provide that information. Numbers are subjugative to content and therefore less than accurate by any measure. Soon there will be other methods and gauges presented to help us hone in on the avenues that are most productive in generating results for our products and services. I hope.

We can’t continuously judge current technological advances with old prediction methods and measurements.  By the time we figure out what we have been doing wrong, we are on to the next tool – and these new tools are all dependent on the capabilities of the latest technologies and collaborative applications. A very confusing time.

Whether you run a home based, consulting, or small business, you are affected by every latest trend of social media whether you are involved in them or not.

What are your thoughts on social media in respect to your business?

 

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2 Responses to “Social Media Marketing – Perfect for Touching the Pulse of your Desired Demographic”

  1. Angie Papple Johnston

    You’re absolutely right – the tools available now aren’t good enough to gauge what’s really going on. The best way to figure out what your potential customers want through Web 2.0 is by using it for what it’s intended – connecting and developing relationships. It takes more time and energy to become a productive member of an online community than it does to commission someone to do a little advertising for you – but in the long haul, it may be more profitable because words sell products better than billboards. It’s just a matter of getting your words to reach as many people as billboards do. 🙂

  2. Angie Papple Johnston

    You’re absolutely right – the tools available now aren’t good enough to gauge what’s really going on. The best way to figure out what your potential customers want through Web 2.0 is by using it for what it’s intended – connecting and developing relationships. It takes more time and energy to become a productive member of an online community than it does to commission someone to do a little advertising for you – but in the long haul, it may be more profitable because words sell products better than billboards. It’s just a matter of getting your words to reach as many people as billboards do. 🙂

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