Social Media

From Skadeedle [Infographic]: Email Marketing Etiquette Dos & Don’ts

03/08/2013Blog, leadership, management, marketing, non-profit, small business, Social MediaAlt attribute, business, Communications, connection, customer loyalty, customer service, Education and Training, Email marketing, entrepreneur, Exponential growth, exponential increase, Google, infographic, internet, Marketing, minor detail, Opt-out, retail, Sales, Skadeedle, Small business, small business marketing, Smartphone, Social Media, Social network, success, technology, United States

Email Marketers! You can’t afford not to address each point on the infographic from Skadeedle below! Don’t risk an “Opt-out” or an unsubscribe because you overlooked what you might think of as a minor detail.

You Have “Only” a 20-30% Open Rate? Consider Your Email Marketing a Success!

02/26/201312/01/2015Blog, leadership, management, marketing, non-profit, small business, Social MediaComputer-mediated communication, Electronic mailing list, Email marketing, Marketing, Mobile e-mail, Newsletter, Open rate

In my last post, I discussed the good news that Mobile Email opens are increasing. But the bad news is that your open rate report percentages will probably go down or not properly reflect how many recipients are actually opening your emails.

Pressing: How NOT To Do Email Marketing!

02/18/201312/01/2015Blog, leadership, management, marketing, small business, Social Mediabusiness, customer loyalty, Education and Training, Email marketing, entrepreneur, Internet Marketing, Louis Vuitton, Marketing, recognition, Small business, Smartphone, technology

I saw this link on Quora today and it was such a SPOT ON article, I had to press it onto my blog! Louis Vuitton missed the mark in this marketing email and this article discusses what you should…

Why SMBs Should Consider a Marketing Consultant

02/13/201312/01/2015Blog, leadership, management, marketing, non-profit, small business, Social Mediablogging, business, Communications, Consulting, customer loyalty, Education and Training, entrepreneur, Internet Marketing, LinkedIn, management, Marketing, marketing consultant, productivity, retail, Small business, Social Media, success, technology

Apparently a lot of people don’t understand consulting services. When many prospects shop for a marketing consultant, they often expect some sort of price and package menu. A prix fixe is a double-edged sword for consultants and prospects.

The Win-Win of Social Media Through Unexpected Uses. Pt. 2: Hidden Genius of QR Codes!

01/27/201312/01/2015Blog, leadership, management, marketing, non-profit, small business, Social Mediaapple, blogging, business, business page, cake mix, connection, customer loyalty, customer service, DUNCAN HINES, Education and Training, entrepreneur, exponential rise, Facebook, fun, Grocery store, LinkedIn, Loyalty program, Marketing, McDonalds, Mobile device, newsletter subscriptions, PayPal, productivity, Publix, QR code, retail, Sales, Shopping, Small business, Smartphone, Social Media, success, technology, twitter, Uniform Resource Locator, YouTube

Still think QR Codes are useless? When QR codes (QR = quick response) were introduced, success was implied. And then… nothing… because there weren’t enough people with phones with scanning ability. BUT, with SmartPhone purchases on an exponential rise, …

The Win-Win of Social Media Pt.1: The Perks of Pinterest

01/21/201312/01/2015Blog, marketing, non-profit, small business, Social Mediablog, blogging, Cooking, Facebook, IPad, personal convenience, pinterest, Recipe, Shopping, Smartphone, Social Media, success, technology, time management, YouTube

Social Media has become a source of everyday personal convenience as well as social! It has completely become a part of everyday life because of unexpected …