small business

SMBs: An Unhappy Staff Will Kill Your Marketing Efforts

08/19/201411/24/2015Blog, leadership, management, marketing, retail, small business, Social Mediaemployee pilferage, Incentive program, management, Marketing, morale, productivity, recognition, Small business, Social Media, success, Unemployment

Yes, they are lucky to have a job in this time of high unemployment rates, but the reduction in pay raises and increased layoffs has translated into a harder and heavier workload for many and therefore, less effective…

SMB Owners: Don’t Get Bogged Down in Your Bookkeeping

08/18/201411/24/2015Blog, humor, leadership, management, marketing, non-profit, retail, small business, Social MediaAccounting, Bookkeeping, business, entrepreneur, Finance, focus, Franchising, management, NFIB, Outsourcing, retail, Self-employment, Small business, success, time management, United States

My guess is you never gave a damn about bookkeeping, ordering, payroll, maintenance, or many of the duties that are so necessary to run a successful business. So why aren’t you …

Boomers, Don't Say You Can't Do Social Media...

Boomers, You Can Do Social Media!

08/14/201411/25/2015Blog, humor, management, marketing, non-profit, retail, small business, Social Mediaboomers, business, Communications, customer loyalty, customer service, Education and Training, entrepreneur, Facebook, IOS, Marketing, MS-DOS, productivity, retail, Small business, Social Media, Social network, success, technology, testimonial, twitter

Nothing, and I mean nothing, including Social Media, is as hard to master as MS-DOS was. . .

Social Etiquette or Regional Bias?

08/04/201411/25/2015Blog, small business, Social MediaAtlanta, bias, Communications, connection, culture, Facebook, Google Plus, LinkedIn, rant, Social Media, twitter, YouTube

There is a trend in Social Media that kind of pisses me off. I’m wondering if it pisses you off, too. Lots of memes are dictating REGIONAL social etiquette (see image). WHY is that? Social Media Read More

Email Marketing Width and Formatting Issues in Outlook

07/30/201411/24/2015Blog, marketing, small business, Social Mediablank spaces, Communications, Constant Contact, Email marketing, email service provider, Microsoft Outlook, mobile devices, success, technology

Outlook is a strange little animal that taunts and teases you with seemingly arbitrary changes in email appearance of text, blank spaces, and more. Here is the advice I gave and maybe it may help you no matter what email service provider you use.

IN A NUTSHELL, YOU CAN’T CHANGE HOW OUTLOOK DISPLAYS YOUR EMAILS, BUT YOU CAN …

If You Can Sell, You Can Market.-

07/21/201411/24/2015Blog, marketing, non-profit, retail, sales, small business, Social Mediabillboard advertising, business, Communications, connection, customer service, Facebook, highway billboard, Marketing, marketing orientation, Small business, small business owners, Social Media, success, understanding marketing

What does customer service have to do with marketing?

Just everything! Traditional marketing ads get your attention how?
They address a need.
They peak curiosity.
They elicit an emotional response.
So, what is marketing, really?