non-profit

Boomers, Don't Say You Can't Do Social Media...

Boomers, You Can Do Social Media!

08/14/201411/25/2015Blog, humor, management, marketing, non-profit, retail, small business, Social Mediaboomers, business, Communications, customer loyalty, customer service, Education and Training, entrepreneur, Facebook, IOS, Marketing, MS-DOS, productivity, retail, Small business, Social Media, Social network, success, technology, testimonial, twitter

Nothing, and I mean nothing, including Social Media, is as hard to master as MS-DOS was. . .

If You Can Sell, You Can Market.-

07/21/201411/24/2015Blog, marketing, non-profit, retail, sales, small business, Social Mediabillboard advertising, business, Communications, connection, customer service, Facebook, highway billboard, Marketing, marketing orientation, Small business, small business owners, Social Media, success, understanding marketing

What does customer service have to do with marketing?

Just everything! Traditional marketing ads get your attention how?
They address a need.
They peak curiosity.
They elicit an emotional response.
So, what is marketing, really?

Facebook Tool Tip: Scheduling

05/15/2014marketing, non-profit, small business, Social Mediaaudience, connection, Facebook, fans, Hootsuite, Non-Profit, schedule, Small business, small business owners, Social Media, Sprout Social

One of the best reasons to schedule posts is to space them out. And since one of the most common questions I hear from small business owners and non-profits is “How often should I post?” Rather than give you my annoying and potentially evasive answer, “it depends,” I thought I’d show you how to schedule. . .

From Skadeedle [Infographic]: Email Marketing Etiquette Dos & Don’ts

03/08/2013Blog, leadership, management, marketing, non-profit, small business, Social MediaAlt attribute, business, Communications, connection, customer loyalty, customer service, Education and Training, Email marketing, entrepreneur, Exponential growth, exponential increase, Google, infographic, internet, Marketing, minor detail, Opt-out, retail, Sales, Skadeedle, Small business, small business marketing, Smartphone, Social Media, Social network, success, technology, United States

Email Marketers! You can’t afford not to address each point on the infographic from Skadeedle below! Don’t risk an “Opt-out” or an unsubscribe because you overlooked what you might think of as a minor detail.

You Have “Only” a 20-30% Open Rate? Consider Your Email Marketing a Success!

02/26/201312/01/2015Blog, leadership, management, marketing, non-profit, small business, Social MediaComputer-mediated communication, Electronic mailing list, Email marketing, Marketing, Mobile e-mail, Newsletter, Open rate

In my last post, I discussed the good news that Mobile Email opens are increasing. But the bad news is that your open rate report percentages will probably go down or not properly reflect how many recipients are actually opening your emails.

Why SMBs Should Consider a Marketing Consultant

02/13/201312/01/2015Blog, leadership, management, marketing, non-profit, small business, Social Mediablogging, business, Communications, Consulting, customer loyalty, Education and Training, entrepreneur, Internet Marketing, LinkedIn, management, Marketing, marketing consultant, productivity, retail, Small business, Social Media, success, technology

Apparently a lot of people don’t understand consulting services. When many prospects shop for a marketing consultant, they often expect some sort of price and package menu. A prix fixe is a double-edged sword for consultants and prospects.