marketing

Find the Customer’s Need, Then Find a Way to Fulfill it to Make the Sale.

06/08/2011Blog, management, marketing, retail, small business, Social MediaAutomobile salesperson, business, Buyer, Client (computing), Communications, connection, Consulting, Consumer Goods and Services, customer service, Education and Training, Emotion, Fad, Limited liability company, Marketing, Product (business), recognition, retail, Sales, Salesforce.com, Shopping, Simon Sinek, skinny jeans, Website

“DETERMINE THE WHY” AND YOU’LL ALWAYS MAKE THE SALE. You don’t have to fill that need with the product they asked for. You just have to fill the need.

Shoppers aren’t dishonoring the real meaning of Memorial Day, they just have no choice.

05/30/2011marketingAmerican Civil War, Holiday, Memorial Day, Shopping, United States, Veteran, Veterans Day, Washington's Birthday

Let’s honor our fallen veterans and leave the shopping guilt and shame behind. American employers don’t give shoppers much choice with the shortest vacations in the western world.

Why income profiling kills sales

04/27/2011marketingbusiness, customer service, Easter, Formal wear, Granny, Merchandising, Shopping, Store manager

There’s usually always more to a customer than meets the eye. Profiling can kill your business if you aren’t careful. Read how you can be sorely mistaken in your judgements of customers.

Warning! Sidewalk sales can kill customer relationship building

04/05/2011marketingbusiness, Canada, customer loyalty, customer service, Discount store, Doubting Thomas, Education and Training, Employer Identification Number, entrepreneur, Merchandising, Public relations, retail, Sales, Salvation Army, Shopping, Small business, Visual merchandising, Wikipedia

Don’t sacrifice prime real estate and loyal customers with repeat sale” merchandise! Do this test in your store and learn which “sale psychology” works for you!

Instead of lowering prices, add value

04/02/2011management, marketingbusiness, Coral Gables Florida, customer loyalty, customer service, focus, Foursquare, Groupon, Merchandising, Miracle Mile, Price, retail, Shopping, Small business

Considering discounting to attract more customers? Consider doing the opposite for the ultimate benefit to your customers.

You Can’t Sell Perfume in an Ugly Bottle

03/30/2011marketingAroma compound, Big Game, Bunion, Communications, entrepreneur, focus, Foot, fragrance, Hallux, Health, Masculinity, note, Odor, Pain, Pain management, Perfume, retail, Scarlett O'Hara, Shoe, Shopping, Small business, Tim Allen, Valentine Day

Fragrance sales are all about allure. All sales are about the perceived value, not so much the product itself. Why should your customers buy YOUR product?