Small Business Stories – An Introduction
Small businesses begin with stories. Small Businesses root in an idea, an inspiration, an event, a need – which leads to a story. This post is an introduction to a new direction of blog posting I’m Read More
3 Small Business Social Media Best Practices
It astounds me how many small businesses I patronize… do not request I follow their social media account, do not request my email address for newsletters, and do not request a review when I mention Read More
Brace Yourselves, the Holidays are Coming
Fall and Winter Seasons bring Labor Day, Yom Kippur, Columbus Day, Halloween, Veterans Day, Thanksgiving, and more… so what? It’s not too soon to talk about the holidays and we’re talking about the power of Holidays as Read More
Boomer SMB Owners…Are you The Flintstones or The Jetsons?
In my small business, I run across a lot of SMB boomers who simply aren’t, shall we say kindly, “tech-savvy”? As a mostly tech-savvy boomer myself, I want to sometimes scream: “What the heck is Read More
SPOTUS – the Retail World Was Ahead of the Ruling
You may not know or care that my career began in retail. In light of this historic Supreme Court Decision for LGBT civil rights, I couldn’t help but recollect all the LGBT people I had the pleasure Read More
“My Staff Doesn’t DO Social Media” is Killing Your Social Media Potential
When I discuss how important in-house contribution is for social media marketing with (TOO MANY) small business owners, I hear:
“But, my staff doesn’t DO Social Media.”
First of all, statistics tell us that’s not true.
Not only does your staff own a smartphone, but have likely downloaded at least 2(00) social media apps to talk to friends and family, and play games. And during breaks, lunches, WHEN YOU AREN’T LOOKING, and at quitting time, they are …