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A Social Media Learning Curve

02/11/201411/27/2015Blog, humor, management, marketing, small business, Social Mediablogging, business, connection, Consulting, Education and Training, entrepreneur, Facebook, George Takei, Marketing, productivity, Small business, Social Media, Social network, success, technology

Hubby: But, I AM SHARING. Me: No, you want to post an update. It’s different. Hubby: Facebook is B—S—! There’s nothing intuitive about it! Me: I never said there was…

IMHO :) 6 Characteristics of Small Business Owners

06/21/201312/01/2015Blog, humor, leadership, management, small business, Social Mediabusiness, Clueless, connection, corporate franchise, entrepreneur, family birthday, franchise department, happy friends, Magazines and E-zines, National Small Business Week, Networking and Peer Support, Percentage, productivity, Small business, small business owner, small business owners, time management, United States

People ask why I only work with Small Businesses in the U.S. Because American Small Business owners are Passionate and crazy about their business! Not that there is anything wrong with working for a corporation, Read More

SMBs: Penny Wise could be Pound Foolish in Marketing

Increase Your Small Business Budget for Better Marketing Results

05/29/201312/07/2017Blog, management, marketing, small business, Social Mediablogging, business, business necessities, Communications, Consulting, critical investment, Facebook, free element, grass roots, LinkedIn, Marketing, marketing communications group, productivity, retail, Sales, Server Message Block, Small business, Social Media, success, time management

A discussion question was posed on a LinkedIn Group: “Do you have any tips or ideas for marketers working on a tight budget? Please add your suggestions.” There were many great suggestions on how to market with the fewest dollars possible for the best results, As usual there were many suggestions, but no one was addressing the real issue – and that is that marketing should be recognized as a critical investment in …

The 1st Cell Phone Call – a Retrospective

04/03/201311/27/2015Blog, marketing, small business, Social MediaBell System, billboards, boomers, business, Communications, connection, Facebook, high school, internet, LinkedIn, Ma Bell, magazines, Marketing, Martin Cooper, Mobile phone, Motorola DynaTAC, newspaper, nostalgia, phone extension, productivity, Skype, Small business, Social Media, Social network, success, technology, time management, twitter, United States, Web browser

Mashable posted this morning about today making 40 years since the first cell phone call was made. I had to stop and calculate how young I was at the time…

From Skadeedle [Infographic]: Email Marketing Etiquette Dos & Don’ts

03/08/2013Blog, leadership, management, marketing, non-profit, small business, Social MediaAlt attribute, business, Communications, connection, customer loyalty, customer service, Education and Training, Email marketing, entrepreneur, Exponential growth, exponential increase, Google, infographic, internet, Marketing, minor detail, Opt-out, retail, Sales, Skadeedle, Small business, small business marketing, Smartphone, Social Media, Social network, success, technology, United States

Email Marketers! You can’t afford not to address each point on the infographic from Skadeedle below! Don’t risk an “Opt-out” or an unsubscribe because you overlooked what you might think of as a minor detail.

You Have “Only” a 20-30% Open Rate? Consider Your Email Marketing a Success!

02/26/201312/01/2015Blog, leadership, management, marketing, non-profit, small business, Social MediaComputer-mediated communication, Electronic mailing list, Email marketing, Marketing, Mobile e-mail, Newsletter, Open rate

In my last post, I discussed the good news that Mobile Email opens are increasing. But the bad news is that your open rate report percentages will probably go down or not properly reflect how many recipients are actually opening your emails.