Small Business Smart Marketing
A Comprehensive Approach to Small Business Marketing
In my small business, I run across a lot of SMB boomers who simply aren’t, shall we say kindly, “tech-savvy”? As a mostly tech-savvy boomer myself, I want to sometimes scream: “What the heck is Read More
I run across some bad emails in my inbox, but I have to give people an A for effort, so I have avoided using SMB emails as examples of WHAT NOT TO DO. In this case, the example below was so bad it borders on the “I really don’t care” level, so I decided they wouldn’t really care if …
When those in marketing create new campaigns, sales personnel are often excluded. The logic behind this silo-ed process is that sales is perceived as not understanding marketing and therefore it is prohibiitve to include the sales department. From my Read More
If you are a small business owner, it is more important for you to consider the BENEFITS of using Google Plus rather than concern yourself with its popularity.
When I discuss how important in-house contribution is for social media marketing with (TOO MANY) small business owners, I hear:
“But, my staff doesn’t DO Social Media.”
First of all, statistics tell us that’s not true.
Not only does your staff own a smartphone, but have likely downloaded at least 2(00) social media apps to talk to friends and family, and play games. And during breaks, lunches, WHEN YOU AREN’T LOOKING, and at quitting time, they are …
Yes, they are lucky to have a job in this time of high unemployment rates, but the reduction in pay raises and increased layoffs has translated into a harder and heavier workload for many and therefore, less effective…