You Can’t Sell Perfume in an Ugly Bottle
Fragrance sales are all about allure. All sales are about the perceived value, not so much the product itself. Why should your customers buy YOUR product?
“Next in line, please” could thwart sales opportunities
Have you unconsciously trained your staff to be blind to sales opportunities? Job description restrictions may be thwarting your staff’s ability to sell more.
3 ways to DEmotivate your staff
Most managers and business owners are not aware of the high replacement cost of their employees. Learn what motivates your staff for increased loyalty.
Priorities – Customer service or paperwork?
Are you usually buried in administrative minutiae? Be careful it’s not becoming an obstacle to running your business.
Top 10 Reasons Your Staff is Blaming YOU for Their Lack of Performance
It is very easy for staff to blame poor performance on a lack of tools and means to perform. If you are operating an efficient and well functioning business, your staff (and you) won’t have those excuses to fall back on when you ask them to justify less than acceptable sales results.
Neighborhood bars lure customers with the Superbowl
The Superbowl is a golden opportunity for neighborhood bars and restaurants to be able to hit every demographic to expand their customer base. How often do businesses get such a wide range of customer types in one day? Read what smart businesses do to bring in fresh traffic for year ’round business.