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SMBs: Penny Wise could be Pound Foolish in Marketing

Increase Your Small Business Budget for Better Marketing Results

A discussion question was posed on a LinkedIn Group: “Do you have any tips or ideas for marketers working on a tight budget? Please add your suggestions.” There were many great suggestions on how to market with the fewest dollars possible for the best results, As usual there were many suggestions, but no one was addressing the real issue – and that is that marketing should be recognized as a critical investment in …

Are Your “Free” Services Putting You in the Red?

06/18/201011/25/2015Blog, management, marketing, retail, small businessbusiness, Consulting, customer service, Education and Training, free, goods, Goods and services, Google, management, retail, Server Message Block, services, Small business, Telecommunications, time, value

Have customers come to depend on your “free” services too much? Throwing in small goods and services and not considering the value of services and expertise can put you out of business….