productivity – Page 2 – Small Business Smart Marketing

SMBs: Penny Wise could be Pound Foolish in Marketing

Increase Your Small Business Budget for Better Marketing Results

A discussion question was posed on a LinkedIn Group: “Do you have any tips or ideas for marketers working on a tight budget? Please add your suggestions.” There were many great suggestions on how to market with the fewest dollars possible for the best results, As usual there were many suggestions, but no one was addressing the real issue – and that is that marketing should be recognized as a critical investment in …

The 1st Cell Phone Call – a Retrospective

04/03/201311/27/2015Blog, marketing, small business, Social MediaBell System, billboards, boomers, business, Communications, connection, Facebook, high school, internet, LinkedIn, Ma Bell, magazines, Marketing, Martin Cooper, Mobile phone, Motorola DynaTAC, newspaper, nostalgia, phone extension, productivity, Skype, Small business, Social Media, Social network, success, technology, time management, twitter, United States, Web browser

Mashable posted this morning about today making 40 years since the first cell phone call was made. I had to stop and calculate how young I was at the time…

Why SMBs Should Consider a Marketing Consultant

02/13/201312/01/2015Blog, leadership, management, marketing, non-profit, small business, Social Mediablogging, business, Communications, Consulting, customer loyalty, Education and Training, entrepreneur, Internet Marketing, LinkedIn, management, Marketing, marketing consultant, productivity, retail, Small business, Social Media, success, technology

Apparently a lot of people don’t understand consulting services. When many prospects shop for a marketing consultant, they often expect some sort of price and package menu. A prix fixe is a double-edged sword for consultants and prospects.

The Win-Win of Social Media Through Unexpected Uses. Pt. 2: Hidden Genius of QR Codes!

01/27/201312/01/2015Blog, leadership, management, marketing, non-profit, small business, Social Mediaapple, blogging, business, business page, cake mix, connection, customer loyalty, customer service, DUNCAN HINES, Education and Training, entrepreneur, exponential rise, Facebook, fun, Grocery store, LinkedIn, Loyalty program, Marketing, McDonalds, Mobile device, newsletter subscriptions, PayPal, productivity, Publix, QR code, retail, Sales, Shopping, Small business, Smartphone, Social Media, success, technology, twitter, Uniform Resource Locator, YouTube

Still think QR Codes are useless? When QR codes (QR = quick response) were introduced, success was implied. And then… nothing… because there weren’t enough people with phones with scanning ability. BUT, with SmartPhone purchases on an exponential rise, …

Why Consumers DO Buy Rather Than Why They SHOULD Buy.

12/01/201212/01/2015Blog, leadership, management, marketing, non-profit, small businessAffinity Marketing, blogging, business, Communications, connection, Consulting, Consumer, corporate marketing, customer loyalty, customer service, david ogilvy, Education and Training, entrepreneur, Facebook, good fortune, LinkedIn, Marketing, marketing department, productivity, recognition, retail, Sales, Small business, Social Media, twitter, wonderment

What I learned in a hurry about working in Marketing is that one side is about convincing the buyer they want or need your product or service, the other side of the coin is about convincing the seller they need to market their product or service.

On Thanksgiving: I’m Thankful for Modern Technology

11/22/201211/24/2015Blog, leadership, management, marketing, non-profit, small business, Social Mediablogging, business, Communications, connection, customer loyalty, Education and Training, entrepreneur, Facebook, gaming, Giving Thanks: The Gifts of Gratitude, Gratitude, IBM, Isaac Asimov, LinkedIn, Marketing, morale, North Carolina, personal referrals, productivity, Quora, recognition, retail, Small business, Social Media, Social network, success, technology, Thanksgiving, twitter, United States

It has been an amazing journey of personal and business growth for me these last few years.

I remember in 3rd grade (a million years ago!), reading a short story of the future by Isaac Asimov – unfortunately I can’t remember the title – in which there were children sitting at the kitchen table in front of a computer monitor taking school lessons.

I remember so clearly looking at that picture and thinking I hope I live long enough to see that come to be. You have to realize that at that time IBM’s computers filled entire rooms, there were no cell phones, no answering machines, no video games, color TV was just emerging, and central air conditioning was a modern convenience, so the concept of the story seemed so, so far away….