Merchandising

Why income profiling kills sales

04/27/2011marketingbusiness, customer service, Easter, Formal wear, Granny, Merchandising, Shopping, Store manager

There’s usually always more to a customer than meets the eye. Profiling can kill your business if you aren’t careful. Read how you can be sorely mistaken in your judgements of customers.

Warning! Sidewalk sales can kill customer relationship building

04/05/2011marketingbusiness, Canada, customer loyalty, customer service, Discount store, Doubting Thomas, Education and Training, Employer Identification Number, entrepreneur, Merchandising, Public relations, retail, Sales, Salvation Army, Shopping, Small business, Visual merchandising, Wikipedia

Don’t sacrifice prime real estate and loyal customers with repeat sale” merchandise! Do this test in your store and learn which “sale psychology” works for you!

Instead of lowering prices, add value

04/02/2011management, marketingbusiness, Coral Gables Florida, customer loyalty, customer service, focus, Foursquare, Groupon, Merchandising, Miracle Mile, Price, retail, Shopping, Small business

Considering discounting to attract more customers? Consider doing the opposite for the ultimate benefit to your customers.

“Next in line, please” could thwart sales opportunities

03/15/2011Blog, management, marketing, small businessbusiness, Cashier, Consumer behaviour, Coupon, customer service, Education and Training, IPhone, Job description, Merchandising, Product (business), Queue area, retail, Sales, Small business, success, Training

Have you unconsciously trained your staff to be blind to sales opportunities? Job description restrictions may be thwarting your staff’s ability to sell more.