customer loyalty – Page 3 – Small Business Smart Marketing

The Win-Win of Social Media Through Unexpected Uses. Pt. 2: Hidden Genius of QR Codes!

01/27/201312/01/2015Blog, leadership, management, marketing, non-profit, small business, Social Mediaapple, blogging, business, business page, cake mix, connection, customer loyalty, customer service, DUNCAN HINES, Education and Training, entrepreneur, exponential rise, Facebook, fun, Grocery store, LinkedIn, Loyalty program, Marketing, McDonalds, Mobile device, newsletter subscriptions, PayPal, productivity, Publix, QR code, retail, Sales, Shopping, Small business, Smartphone, Social Media, success, technology, twitter, Uniform Resource Locator, YouTube

Still think QR Codes are useless? When QR codes (QR = quick response) were introduced, success was implied. And then… nothing… because there weren’t enough people with phones with scanning ability. BUT, with SmartPhone purchases on an exponential rise, …

Why Consumers DO Buy Rather Than Why They SHOULD Buy.

12/01/201212/01/2015Blog, leadership, management, marketing, non-profit, small businessAffinity Marketing, blogging, business, Communications, connection, Consulting, Consumer, corporate marketing, customer loyalty, customer service, david ogilvy, Education and Training, entrepreneur, Facebook, good fortune, LinkedIn, Marketing, marketing department, productivity, recognition, retail, Sales, Small business, Social Media, twitter, wonderment

What I learned in a hurry about working in Marketing is that one side is about convincing the buyer they want or need your product or service, the other side of the coin is about convincing the seller they need to market their product or service.

On Thanksgiving: I’m Thankful for Modern Technology

11/22/201211/24/2015Blog, leadership, management, marketing, non-profit, small business, Social Mediablogging, business, Communications, connection, customer loyalty, Education and Training, entrepreneur, Facebook, gaming, Giving Thanks: The Gifts of Gratitude, Gratitude, IBM, Isaac Asimov, LinkedIn, Marketing, morale, North Carolina, personal referrals, productivity, Quora, recognition, retail, Small business, Social Media, Social network, success, technology, Thanksgiving, twitter, United States

It has been an amazing journey of personal and business growth for me these last few years.

I remember in 3rd grade (a million years ago!), reading a short story of the future by Isaac Asimov – unfortunately I can’t remember the title – in which there were children sitting at the kitchen table in front of a computer monitor taking school lessons.

I remember so clearly looking at that picture and thinking I hope I live long enough to see that come to be. You have to realize that at that time IBM’s computers filled entire rooms, there were no cell phones, no answering machines, no video games, color TV was just emerging, and central air conditioning was a modern convenience, so the concept of the story seemed so, so far away….

10 Ways to Kill Your Social Media

10/06/201202/27/2018marketing, non-profit, small businessboomers, business, customer loyalty, entrepreneur, Facebook, LinkedIn, Marketing, Sales, Small business, Social Media, time management, twitter

Small Businesses, and Non-profits, too, especially in the early stages, often plunge into marketing fast and furious only to give up almost as quickly. I hear it all the time when someone learns I make Read More

Social Media Marketing is Not Traditional Marketing

08/06/2012Blog, management, marketing, small business, Social Mediaboomers, business, customer loyalty, Facebook, Marketing, Small business, small business owner, Social Media, Social network, social relationship, success, twitter

A friend of mine, a Small Business Owner, helps customers with foot pain through healthy, supportive shoes, arch supports, and other remedies. He told me had given social media a try and it didn’t work because “who wants to have an affinity with someone who reminds them of foot pain?” Of course, his point is who would want to be constantly reminded of a negative condition? While I agree no one would, it is a moot point in respect to Social Media.

YOU may be social media savvy, but are your customers? Find out where they live online…

08/05/2012marketing, non-profit, small businessboomers, business, connection, customer loyalty, entrepreneur, Facebook, flip phone, flip phones, LinkedIn, Marketing, phone users, Sales, Small business, Social Media, spontaneity, success, tablet technology, technology, twitter

YOU may be tech and social media savvy and enjoying all the benefits of SmartPhone and Tablet technology, but are your customers? It is apparent that MANY people still have not yet transitioned. Example: I Read More