blogging – Page 2 – Small Business Smart Marketing

SMBs: Penny Wise could be Pound Foolish in Marketing

Increase Your Small Business Budget for Better Marketing Results

A discussion question was posed on a LinkedIn Group: “Do you have any tips or ideas for marketers working on a tight budget? Please add your suggestions.” There were many great suggestions on how to market with the fewest dollars possible for the best results, As usual there were many suggestions, but no one was addressing the real issue – and that is that marketing should be recognized as a critical investment in …

Why SMBs Should Consider a Marketing Consultant

02/13/201312/01/2015Blog, leadership, management, marketing, non-profit, small business, Social Mediablogging, business, Communications, Consulting, customer loyalty, Education and Training, entrepreneur, Internet Marketing, LinkedIn, management, Marketing, marketing consultant, productivity, retail, Small business, Social Media, success, technology

Apparently a lot of people don’t understand consulting services. When many prospects shop for a marketing consultant, they often expect some sort of price and package menu. A prix fixe is a double-edged sword for consultants and prospects.

The Win-Win of Social Media Through Unexpected Uses. Pt. 2: Hidden Genius of QR Codes!

01/27/201312/01/2015Blog, leadership, management, marketing, non-profit, small business, Social Mediaapple, blogging, business, business page, cake mix, connection, customer loyalty, customer service, DUNCAN HINES, Education and Training, entrepreneur, exponential rise, Facebook, fun, Grocery store, LinkedIn, Loyalty program, Marketing, McDonalds, Mobile device, newsletter subscriptions, PayPal, productivity, Publix, QR code, retail, Sales, Shopping, Small business, Smartphone, Social Media, success, technology, twitter, Uniform Resource Locator, YouTube

Still think QR Codes are useless? When QR codes (QR = quick response) were introduced, success was implied. And then… nothing… because there weren’t enough people with phones with scanning ability. BUT, with SmartPhone purchases on an exponential rise, …

The Win-Win of Social Media Pt.1: The Perks of Pinterest

01/21/201312/01/2015Blog, marketing, non-profit, small business, Social Mediablog, blogging, Cooking, Facebook, IPad, personal convenience, pinterest, Recipe, Shopping, Smartphone, Social Media, success, technology, time management, YouTube

Social Media has become a source of everyday personal convenience as well as social! It has completely become a part of everyday life because of unexpected …

It’s the Holidays, Take a Break! 15 Signs You May Be Addicted to Technology

12/24/201212/01/2015Blog, humor, non-profit, small business, Social MediaBlack Friday, blogging, Christmas, Communications, connection, Facebook, gaming, Holiday, IPhone, Social Media, technology, Telephone, Thanksgiving, transportation, YouTube

Our generation doesn’t ring the doorbell, they text or call to say they’re outside.

As much as we are seeing Black Friday bleed into Thanksgiving Thursdays, Christmas is still, thankfully, a day when MOST businesses are closed… Maybe WE need to “close,” too. Are you guilty? Ok, admit it… do you have any (or all) of these signs of technology addiction?

Why Consumers DO Buy Rather Than Why They SHOULD Buy.

12/01/201212/01/2015Blog, leadership, management, marketing, non-profit, small businessAffinity Marketing, blogging, business, Communications, connection, Consulting, Consumer, corporate marketing, customer loyalty, customer service, david ogilvy, Education and Training, entrepreneur, Facebook, good fortune, LinkedIn, Marketing, marketing department, productivity, recognition, retail, Sales, Small business, Social Media, twitter, wonderment

What I learned in a hurry about working in Marketing is that one side is about convincing the buyer they want or need your product or service, the other side of the coin is about convincing the seller they need to market their product or service.